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Template for 'The hardworking cafe-goer' persona, Heidi

Save time and money by starting with this 'The hardworking cafe-goer' persona example. Learn how to make your restaurant / cafe website easier to use for Heidi. By putting the user first (in this case Heidi), you will be creating an experience that meets Heidi's expectations, supports their goals and remedies any pain points. This persona example could be used for the restaurant / cafe industry.

Meet 'The hardworking cafe-goer', named Heidi

"I want to find a place with tasty food and coffee where I can also get work done."

Heidi is trying to find a full-time job, but in the meantime works as a freelance designer.

This persona is motivated by wanting to find a space where she will be happy to spend a lot of time working. This persona is 25-30, lives in the city and works in the city. Heidi is single, has no children and is often kept busy with applying to jobs and working on design projects..

People like Heidi are very comfortable with technology.

She enjoys high quality-food and likes drawing the different people and places she comes across in her city..

How Euphorium can help Heidi

Heidi has come to Euphorium because Heidi's goal is to find a cafe with quality food and coffee where she can spend long hours working on her computer/tablet. Euphorium could help Heidi with this goal by showing pictures of each location and highlighting the atmosphere, but one of the reasons why Heidi has not yet engaged with Euphorium is because she is not sure if they have the basic necessities in order for her to get her work done, such as Wi-Fi and powerpoints.

Website visit goals for https://euphorium.uk.com/

Learn how to make your website easier to use for 'The hardworking cafe-goer' persona.

'The hardworking cafe-goer' has recently been visiting websites in the restaurant / cafe sector and has arrived at https://euphorium.uk.com/. Heidi has found that most of the websites in the restaurant / cafe sector have similar messaging and wants to know the main points of difference of Euphorium.

Important
Website goals Barriers How we can help
Find out if Euphorium can become her new go-to cafe to get work done Can’t find pictures of the actual cafe space on the website and is unsure if they have wifi and powerpoints for her to use Put pictures up of the locations ion the “Locations” page as well as if they include wifi and/or powerpoints; describe the atmosphere of a Euphorium bakery (cosy, quiet, loud, etc.)

Technology

Comfort level with technology

Heidi is very comfortable with technology.

Time

Spare time

On an average day, Heidi has a moderate amount of spare time.

Jargon

Jargon familiarity

Heidi is fairly familiar with the industry specific terms that are used in the restaurant / cafe industry.

Social media usage for Heidi

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very low usage
Twitter: medium usage
LinkedIn: very high usage

Devices that Heidi uses to access the Euphorium website

Computer

Desktop / laptop

Heidi uses a computer to access the Euphorium website at home.

Tablet

iPad

Heidi uses a tablet to access the Euphorium website while working on design projects.

Mobile

Smart phone

Heidi uses a mobile to access the Euphorium website when traveling on public transport.

The hardworking cafe-goer
Stats for 'Heidi' insert_chart
  • Life-stage: beginning their career
  • Age: 25-30 years
  • Annual income: $31,000 - $50,000
  • Industry: other services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: very comfortable
  • English level: native

Download this persona

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This persona template is relevant to the food industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
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