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Template for 'The Event Organizer' persona, Isabelle

Save time and money by starting with this 'The Event Organizer' persona example. Learn how to make your food website easier to use for Isabelle. By putting the user first (in this case Isabelle), you will be creating an experience that meets Isabelle's expectations, supports their goals and remedies any pain points. This persona example could be used for the food industry.

Meet 'The Event Organizer', named Isabelle

""I want to have a reliable, tasty, local business cater an event at my company, and hopefully book them again in the future.”"

Isabelle is a new event organizer who is enjoying her new job, even if she’s still establishing herself at her company.

This persona is motivated by wanting to impress her colleagues and bosses. This persona is 24-28, lives in the city and works in the city. Isabelle is single, has no children and is often kept busy with work and catching up with friends.

People like Isabelle are comfortable with technology.

She enjoys food and likes exploring the local restaurants and bakeries in her city.

How Euphorium can help Isabelle

Isabelle has come to Euphorium because Isabelle's goal is to find a local restaurant or bakery to cater an important luncheon for her company. Euphorium could help Isabelle with this goal by providing a catering menu and description of what’s included, but one of the reasons why Isabelle has not yet engaged with Euphorium is she is unsure of what the catering menu is or if Euphorium even does catering.

Website visit goals for https://euphorium.uk.com/

Learn how to make your website easier to use for 'The Event Organizer' persona.

'The Event Organizer' has recently been visiting websites in the food sector and has arrived at https://euphorium.uk.com/. Isabelle has found that most of the websites in the food sector have similar messaging and wants to know the main points of difference of Euphorium.

Important
Website goals Barriers How we can help
Find a catering menu and contact someone about catering Can’t find any information about catering Develop a “Catering” page and dropdown menu with a contact link and catering menu. Or, if Euphorium does not do catering, make that clear on the website

Technology

Comfort level with technology

Isabelle is comfortable with technology.

Time

Spare time

On an average day, Isabelle has a moderate amount of spare time.

Jargon

Jargon familiarity

Isabelle is fairly familiar with the industry specific terms that are used in the food industry.

Social media usage for Isabelle

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: low usage
Twitter: high usage
LinkedIn: high usage

Devices that Isabelle uses to access the Euphorium website

Computer

Desktop / laptop

Isabelle uses a computer to access the Euphorium website at work.

Tablet

iPad

Isabelle uses a tablet to access the Euphorium website when at home.

Mobile

Smart phone

Isabelle uses a mobile to access the Euphorium website while traveling on public transportation.

The Event Organizer
Stats for 'Isabelle' insert_chart
  • Life-stage: beginning their career
  • Age: 24-28 years
  • Annual income: $51,000 - $70,000
  • Industry: telecommunications
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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Heidi
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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
  • design briefs
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