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Template for 'Young adult traveling to Australia' persona, Cole

Save time and money by starting with this 'Young adult traveling to Australia' persona example. Learn how to make your Travel website easier to use for Cole. By putting the user first (in this case Cole), you will be creating an experience that meets Cole's expectations, supports their goals and remedies any pain points. This persona example could be used for the Travel industry.

Meet 'Young adult traveling to Australia', named Cole

"I am excited to explore and experience the North American culture"

Cole is a senior in college wanting to explore the world. He has never really left his home country but wants to explore North America.

This persona is motivated by traveling and seeing new cultures. This persona is 22-30, lives in a coastal area and works in the suburbs. Cole is single, has no children and is often kept busy with work.

People like Cole are very comfortable with technology.

He is looking forward seeing The Great Barrier Reef.

How Acme-travel can help Cole

Cole has come to Acme-travel because Cole's goal is to get the full North American experience. Acme-travel could help Cole with this goal by Ensure that the destination of choice is the best possible option and they will not regret it, but one of the reasons why Cole has not yet engaged with Acme-travel is he does not want to spend a large amount of money on a trip that is not worth the expense.

Website visit goals for www.acmetravel.com

Learn how to make your website easier to use for 'Young adult traveling to Australia' persona.

'Young adult traveling to Australia' has recently been visiting websites in the Travel sector and has arrived at www.acmetravel.com. Cole has found that most of the websites in the Travel sector have similar messaging and wants to know the main points of difference of Acme-travel.

Important
Website goals Barriers How we can help
Pricing of trip options and reviews of past participants Fearing a bad user experience on the website will lead to a bad trip experience. A more friendly website that is easy to navigate

Technology

Comfort level with technology

Cole is very comfortable with technology.

Time

Spare time

On an average day, Cole has a moderate amount of spare time.

Jargon

Jargon familiarity

Cole is fairly familiar with the industry specific terms that are used in the Travel industry.

Social media usage for Cole

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: medium usage
LinkedIn: very low usage

Devices that Cole uses to access the Acme-travel website

Computer

Desktop / laptop

Cole uses a computer to access the Acme-travel website at work.

Tablet

iPad

Cole uses a tablet to access the Acme-travel website while watching TV.

Mobile

Smart phone

Cole uses a mobile to access the Acme-travel website when traveling on public transport.

Young adult traveling to Australia
Stats for 'Cole' insert_chart
  • Life-stage: beginning their career
  • Age: 22-30 years
  • Annual income: $31,000 - $50,000
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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More persona templates for the Travel industry

See persona examples and templates created using our persona generator tool.

Show me personas relevant to my industry:
The traveler persona, Jacob

Persona template: 'The traveler'

Jacob
This persona template is relevant to the travel industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
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