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Persona template for a digital marketing website, Amy

Persona template for 'The Ambitious Marketing Assistant' that will save you time and money. Learn how to make your digital marketing website easier to use for Amy.

Meet 'The Ambitious Marketing Assistant', Amy

"I just want a reliable business partner that will help me lead this project through to a successful launch"

Amy is very ambitious and looks to move up in the chain of command as she becomes more seasoned within the digital marketing industry.

Amy is motivated by career progression. Amy is 25-30, lives in the suburbs and works close to the city. Amy is single, has no children and is often kept busy with work and maintaining a social life.

Amy is very comfortable with technology.

Amy is very social so she likes to network and meet new people all the time.

How Acme Digital Productions can help Amy

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Social media usage for Amy

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The Ambitious Marketing Assistant
Stats for 'Amy' insert_chart
  • Life-stage: looking to start in the workforce
  • Age: 25-30 years
  • Annual income: $31,000 - $50,000
  • Industry: marketing
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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