Template for 'The Ambitious Marketing Assistant' persona, Amy
Save time and money by starting with this 'The Ambitious Marketing Assistant' persona example. Learn how to make your digital marketing website easier to use for Amy. By putting the user first (in this case Amy), you will be creating an experience that meets Amy's expectations, supports their goals and remedies any pain points. This persona example could be used for the digital marketing industry.
Meet 'The Ambitious Marketing Assistant', named Amy
"I just want a reliable business partner that will help me lead this project through to a successful launch"
Amy is very ambitious and looks to move up in the chain of command as she becomes more seasoned within the digital marketing industry.
This persona is motivated by career progression. This persona is 25-30, lives in the suburbs and works close to the city. Amy is single, has no children and is often kept busy with work and maintaining a social life.
People like Amy are very comfortable with technology.
Amy is very social so she likes to network and meet new people all the time.
How Acme Digital Productions can help Amy
Amy has come to Acme Digital Productions because Amy's goal is manage her company's website rebuild project. Acme Digital Productions could help Amy with this goal by setting up the new enterprise CMS and training the relevant team members within her organisation, but one of the reasons why Amy has not yet engaged with Acme Digital Productions is that she has not heard of the company name before.
Website visit goals for www.acme-digitalproductions.com
Learn how to make your website easier to use for 'The Ambitious Marketing Assistant' persona.
'The Ambitious Marketing Assistant' has recently been visiting websites in the digital marketing sector and has arrived at www.acme-digitalproductions.com. Amy has found that most of the websites in the digital marketing sector have similar messaging and wants to know the main points of difference of Acme Digital Productions.Important
|How we can help
|To get a general timeline of how long it will take to complete the project
|Project durations vary based on the size and demands of the project
|Offering a tool/calculator where Amy can input the services she requires and get an anticipated timeline of how long it may take
|Viewing past projects
|Difficult to find one that matches her industry
|Creating a filtering feature that helps visitors filter down the list of case studies
|To see the levels of training and support offered
|Only lists the scope of services Acme Digital Productions can complete within the CMS
|Explaining the different types of training offered and how to set them up
Amy is very comfortable with technology.
On an average day, Amy has very little spare time.
Amy is fairly familiar with the industry specific terms that are used in the digital marketing industry.
Devices that Amy uses to access the Acme Digital Productions website
Amy uses a computer to access the Acme Digital Productions website at work.
Amy uses a tablet to access the Acme Digital Productions website while watching TV.
Amy uses a mobile to access the Acme Digital Productions website when traveling on public transport.
Stats for 'Amy' insert_chart
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: very comfortable
- English level: native