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Template for 'The Organized Project Manager' persona, Audrey

Save time and money by starting with this 'The Organized Project Manager' persona example. Learn how to make your digital marketing website easier to use for Audrey. By putting the user first (in this case Audrey), you will be creating an experience that meets Audrey's expectations, supports their goals and remedies any pain points. This persona example could be used for the digital marketing industry.

Meet 'The Organized Project Manager', named Audrey

"I need to work with an agency that is reliable and responsive"

Audrey tends to micro-manage her projects but it has gotten to a point where she doesn't have enough time to be doing all the taks herself.

This persona is motivated by reputation. This persona is 30-35, and lives in the suburbs . Audrey is married, has 2 children and is often kept busy with her children and her busy work life.

People like Audrey are comfortable with technology.

Audrey likes to network and continue learning.

How Acme Digital Productions can help Audrey

Audrey has come to Acme Digital Productions because Audrey's goal is get a promotion. Acme Digital Productions could help Audrey with this goal by providing prompt service and support for large scale CMS projects, but one of the reasons why Audrey has not yet engaged with Acme Digital Productions is she has never outsourced a project before.

Website visit goals for www.acme-digitalproductions.com

Learn how to make your website easier to use for 'The Organized Project Manager' persona.

'The Organized Project Manager' has recently been visiting websites in the digital marketing sector and has arrived at www.acme-digitalproductions.com. Audrey has found that most of the websites in the digital marketing sector have similar messaging and wants to know the main points of difference of Acme Digital Productions.

Important
Website goals Barriers How we can help
Case studies from similar projects to ensure quality of work Not being able to find a project from her industry Setting up a filter system to her norrow down the list of case studies
To see if they offer post service support Only lists the scope of services Acme Digital Productions can complete within the CMS Explaining wether post service support is offered and if not, explain where Audrey can go to receive the support she may need
To get a general timeline of how long it will take to reach each of the milestones Project durations vary based on the size and demands of the project Offering a tool/calculator where Audrey can input the services she requires and get an anticipated timeline of how long it may take

Technology

Comfort level with technology

Audrey is comfortable with technology.

Time

Spare time

On an average day, Audrey has very little spare time.

Jargon

Jargon familiarity

Audrey is very familiar with the industry specific terms that are used in the digital marketing industry.

Social media usage for Audrey

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: medium usage

Devices that Audrey uses to access the Acme Digital Productions website

Computer

Desktop / laptop

Audrey uses a computer to access the Acme Digital Productions website at work.

Tablet

iPad

Audrey uses a tablet to access the Acme Digital Productions website while watching TV.

Mobile

Smart phone

Audrey uses a mobile to access the Acme Digital Productions website when traveling on public transport.

The Organized Project Manager
Stats for 'Audrey' insert_chart
  • Life-stage: beginning their career
  • Age: 30-35 years
  • Annual income: $71,000 - $90,000
  • Industry: accommodation and food services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
  • design briefs
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