Template for 'The ethical online shopper' persona, Tanya
Save time and money by starting with this 'The ethical online shopper' persona example. Learn how to make your e-commerce website easier to use for Tanya. By putting the user first (in this case Tanya), you will be creating an experience that meets Tanya's expectations, supports their goals and remedies any pain points. This persona example could be used for the e-commerce industry.
Meet 'The ethical online shopper', named Tanya
"I spend a lot of money online and I want to make sure that I'm not buying products that are making the environment worse than it already is"
Tanya likes buying online, spends a quite a bit each money, but wants to feel good about her purchases.
This persona is motivated by career progression and shopping ethically. This persona is 30-40, lives in the suburbs and works in the city. Tanya is married, has 2 children and is often kept busy with balancing work and her family life.
People like Tanya are not comfortable with technology.
Tanya will often share buying tips with her friends.
How Acme Fashion can help Tanya
Tanya has come to Acme Fashion because Tanya's goal is to provide products for her family that are safe and chemical free. Acme Fashion could help Tanya with this goal by offering quality products with great customer service, but one of the reasons why Tanya has not yet engaged with Acme Fashion is unable to find details about the manufacturing process.
Website visit goals for www.ame-fashion.com
Learn how to make your website easier to use for 'The ethical online shopper' persona.
'The ethical online shopper' has recently been visiting websites in the e-commerce sector and has arrived at www.ame-fashion.com. Tanya has found that most of the websites in the e-commerce sector have similar messaging and wants to know the main points of difference of Acme Fashion.Important
|How we can help
|see pricing and delivery details
|a menu structure that's not logical
|making the menu structure more intuitive
Tanya is not comfortable with technology.
On an average day, Tanya has very little spare time.
Tanya is not familiar with the industry specific terms that are used in the e-commerce industry.
Devices that Tanya uses to access the Acme Fashion website
Tanya uses a computer to access the Acme Fashion website at work and at night.
Tanya uses a tablet to access the Acme Fashion website while watching TV.
Tanya uses a mobile to access the Acme Fashion website when traveling on public transport.
Stats for 'Tanya' insert_chart
- Marital status: married
- Children: 2
- Education level: an Undergraduate degree
- Technical level: not comfortable
- English level: native