'The adult nervous about falling ill' persona
Persona template for 'The adult nervous about falling ill' that will save you time and money. Learn how to make your financial services sector website easier to use for 'The adult nervous about falling ill' persona
Meet 'The adult nervous about falling ill', Jim
"I feel young and healthy but all of a sudden it seems we have more and more friends who are getting seriously ill – breast cancer, heart disease, blood pressure issues, knee and back issues"
Jim thinks that he and his wife are healthy for their age but believes 'you can never be too safe'.
Jim is motivated by living a long and happy life with his wife. Jim is 50, lives close to the city and works in the city. Jim is married, has no child(ren) and is often kept busy with work and cooking dinner each night.
Jim is comfortable with technology.
His wife, Nancy, is a vegitarian so more often than not he cooks vegitarian meals for the both of them.
How Acme Financial Pty Ltd can help Jim
Jim has come to Acme Financial Pty Ltd because Jim's goal is being able to travel together after retirement. Acme Financial Pty Ltd could help Jim with this goal by consolidating their financial accounts and making one strictly for travel, but one of the reasons why Jim has not yet engaged with Acme Financial Pty Ltd is belief that they shouldn't have to pay a preium because of their healthy liefstyle.
Website visit goals for www.acme-fin.com.au
Learn how to make your financial services website easier to use for 'The adult nervous about falling ill' persona.
'The adult nervous about falling ill' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Jim has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.
This table highlights the key ways in which the Acme Financial Pty Ltd website can be improved from the point-of-view of 'The adult nervous about falling ill'.
Important| Website goals | Barriers | How we can help |
|---|---|---|
| Looking through different insurance options and seeing what exactly is/is not covered with each | Minimal information about insurance options. Only reasons that a person should get an insurance claim | Having an intuitive layout of the different types of insurance and whichever Jim chooses, clearly laying out the details and what is covered |
Technology
Jim is comfortable with technology.
Time
On an average day, Jim has a moderate amount of spare time.
Jargon
Jim is not familiar with the industry specific terms that are used in the financial services industry.
Devices that Jim uses to access the Acme Financial Pty Ltd website
Computer
Jim uses a computer to access the Acme Financial Pty Ltd website in the morning before work picks up.
Tablet
Jim uses a tablet to access the Acme Financial Pty Ltd website occasionally when he goes out for lunch.
Mobile
Jim uses a mobile to access the Acme Financial Pty Ltd website late at night before he falls asleep.
Stats for 'Jim' insert_chart
- Life-stage: established in their career
- Age: 50 years
- Annual income: $51,000 - $70,000
- Industry: marketing
- Internet usage: once a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Jim
Of all the time spent on social media on an average day, the distribution of time is as follows