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'The professional trying to pay off their house' persona

Persona template for 'The professional trying to pay off their house' that will save you time and money. Learn how to make your financial services sector website easier to use for 'The professional trying to pay off their house' persona


Meet 'The professional trying to pay off their house', Anthony

"Retirement is only just on my radar. But not a priority right now. They keep making the retirement age older anyway"

Anthony is strong headed with continuing to work because he thinks retirement is for the old.

Anthony is motivated by upholding his reputation. Anthony is 47, lives in the suburbs and works in the suburbs. Anthony is married, has 2 child(ren) and is often kept busy with work and helping his children with schoolwork.

Anthony is comfortable with technology.

Over the weekends, Anthony enjoys going for runs through his neighborhood.

How Acme Financial Pty Ltd can help Anthony

Anthony has come to Acme Financial Pty Ltd because Anthony's goal is owning their house. Acme Financial Pty Ltd could help Anthony with this goal by helping set aside portions of his salary to pay off their mortgage, but one of the reasons why Anthony has not yet engaged with Acme Financial Pty Ltd is he does not easily trust others with their financials.

Technology

Comfort level with techology

Anthony is comfortable with technology.

Time

Spare time

On an average day, Anthony has very little spare time.

Jargon

Jargon familiarity

Anthony is fairly familiar with the industry specific terms that are used in the financial services industry.

Social media usage for Anthony

Of all the time spent on social media on an average day, the distribution of time is as follows

Facebook: high usage
Twitter: no usage
LinkedIn: medium usage

Devices that Anthony uses to access the Acme Financial Pty Ltd website

Computer

Desktop / laptop

Anthony uses a computer to access the Acme Financial Pty Ltd website while on his lunch break at work and at home once he puts his children to sleep.

Tablet

iPad

Anthony uses a tablet to access the Acme Financial Pty Ltd website occasionally in bed at night.

Mobile

Smart phone

Anthony uses a mobile to access the Acme Financial Pty Ltd website while taking the train home from work.

The professional trying to pay off their house
Stats for 'Anthony' insert_chart
  • Life-stage: established in their career
  • Age: 47 years
  • Annual income: $91,000 - $100,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a Postgraduate degree
  • Technical level: comfortable
  • English level: native

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