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New corporate website brief template


Website brief summary

Acme Anvils is interested in building a new website that's easy to use.

Acme Anvils is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.

More detail on the Acme Anvils project.

Services required

Please include these services in your proposal.

Related personas

We have documented our target audiences by creating these personas:

New corporate website brief template

Brief detail

Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.

The primary goal of this project to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.

The other goals of this project are listed below in order of priority.

Services required

Services required:
  • Creative design
  • Front-end development
  • Card sorting
  • User testing
  • CMS editor training
  • CMS implementation
Out-of-scope:
  • Content migration
  • Personalisation
  • Search Engine Optimisation
  • Accessibility reviews
  • Content creation
  • Content training

Additional requirements and comments:

Corporate colours - smartphone, tablet and laptop readable formats

See the four main goals/desired outcomes of this project.

Desired outcomes

The four main goals of this project, in order of priority, are listed below.

1.

Reduce visitor frustration

For Acme Anvils, the primary goal of this project is to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.

2.

Increase online sales

The secondary goal of this project is to increase online sales.

3.

Attract more visitors to the website

The third main objective of this project is to attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information.

4.

Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website

A relatively low priority goal of this project is to cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website.

See the next steps of this project


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  1. 1

    Request for quote sent

    Acme Anvils created this brief 12 Jul 2019.

  2. 2

    Proposal due

    Proposals are due no later than 5pm, 1 Dec 2019.

  3. 3

    Final delivery

    The ideal delivery date for this project is 30 Dec 2019.

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