New corporate website brief template
Website brief summary
Acme Anvils is interested in building a new website that's easy to use.
Acme Anvils is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.
Services required
Please include these services in your proposal.
Our priorities
Dates
Proposal due date is 5pm, 15 Oct 2024 8:00 pm and launch date is 30 Dec 2019.
Related personas
We have documented our target audiences by creating these personas:
Brief detail
Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.
The primary goal of this project to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.
The other goals of this project are listed below in order of priority.
Services required
- Creative design
- Front-end development
- Card sorting
- User testing
- CMS editor training
- CMS implementation
- Content migration
- Personalisation
- Search Engine Optimisation
- Accessibility reviews
- Content creation
- Content training
Additional requirements and comments:
Corporate colours - smartphone, tablet and laptop readable formats
Desired outcomes
The four main goals of this project, in order of priority, are listed below.
Reduce visitor frustration
For Acme Anvils, the primary goal of this project is to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.
Increase online sales
The secondary goal of this project is to increase online sales.
Attract more visitors to the website
The third main objective of this project is to attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information.
Cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website
A relatively low priority goal of this project is to cost savings. People want to find information themselves at a time that suits theEnabling this is cheaper than paying people to answer questions about information that should be easy to find on our website.
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1
Request for quote sent
Acme Anvils created this brief 12 Jul 2019.
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Proposal due
Proposals are due no later than 5pm, 10 Mar 2020.
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Final delivery
The ideal delivery date for this project is 30 Dec 2019.
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