Website brief template for a banking website
Website brief summary
Acme Bank is interested in rebuilding our website.
Acme Bank is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.
Services required
Please include these services in your proposal.
Our priorities
Dates
Proposal due date is 5pm, and launch date is 30 Dec 2019.
Related personas
We have documented our target audiences by creating these personas:
Brief detail
Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.
Acme Bank wants to be able to give visitors current client examples of what exactly they are searching for on their site.
The primary goal of this project to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people and give potential customers reasons to do business with us.
The other goals of this project are listed below in order of priority.
Services required
- Content migration
- Creative design
- Personalisation
- Search Engine Optimisation
- Accessibility reviews
- Content training
- CMS editor training
- CMS implementation
- Front-end development
- Card sorting
- User testing
- Content creation
Additional requirements and comments:
Special requirements for this website brief include monthly training seminars for our employees to learn how to keep the content up to date.
Desired outcomes
The four main goals of this project, in order of priority, are listed below.
Showcase our business
For Acme Bank, the primary goal of this project is to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people and give potential customers reasons to do business with us.
Improve revenue with more leads
The secondary goal of this project is to improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling.
To showcase our business
The third main objective of this project is to to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us.
Attract more visitors to the website
A relatively low priority goal of this project is to attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information.
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1
Request for quote sent
Acme Bank created this brief 12 Jul 2019.
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Proposal due
Proposals are due no later than 5pm, 1 Dec 2019.
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Final delivery
The ideal delivery date for this project is 30 Dec 2019.
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