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Website brief example for a school website


Website brief summary

Acme Primary School is interested in rebuilding our website.

Acme Primary School is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.

More detail on the Acme Primary School project.

Services required

Please include these services in your proposal.

Related personas

We have documented our target audiences by creating these personas:

Website brief example for a school website

Brief detail

Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.

Acme Primary School understands that the children are much less likely to visit the site compared to their parents. With that, ensuring that the parents feel confident sending their children to the school is what must be focused on.

The primary goal of this project to attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information.

The other goals of this project are listed below in order of priority.

Services required

Services required:
  • Content migration
  • Creative design
  • Front-end development
  • User testing
  • Search Engine Optimisation
  • Accessibility reviews
  • Content creation
  • CMS implementation
Out-of-scope:
  • Card sorting
  • Personalisation
  • Content training
  • CMS editor training

Additional requirements and comments:

Special requirements for this website brief include creating areas dedicated the the logistics behind Acme Primary School. Examples can include an interactive community map and public transportation routes and times.

See the four main goals/desired outcomes of this project.

Desired outcomes

The four main goals of this project, in order of priority, are listed below.

1.

Attract more visitors to the website

For Acme Primary School, the primary goal of this project is to attract more visitors to the website: Google is more likely to send visitors, or potential customers, to websites that are easy to use and contains timely information.

2.

Reduce visitor frustration

The secondary goal of this project is to reduce visitor frustration.

3.

Meet the AA accessibility standards

The third main objective of this project is to meet the AA accessibility standards: we want our website to be inclusive and not limit access to our valuable content.

4.

Communicate more consistent messaging and branding to our website visitors

A relatively low priority goal of this project is to present more consistent messaging and branding.

See the next steps of this project


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  1. 1

    Request for quote sent

    Acme Primary School created this brief 12 Jul 2019.

  2. 2

    Proposal due

    Proposals are due no later than 5pm, 1 Dec 2019.

  3. 3

    Final delivery

    The ideal delivery date for this project is 30 Dec 2019.

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