Template website brief for an education company who sells speaker time and collateral
Website brief summary
Time to Speak is interested in making our existing website easier to use.
Time to Speak is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.
Services required
Please include these services in your proposal.
Our priorities
Dates
Proposal due date is 5pm, and launch date is 30 Dec 2019.
Related personas
We have documented our target audiences by creating these personas:
Brief detail
Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.
Time to speak an education company based in Christchurch, who sells 'speaker' time and collateral. We believe that our website will be the first point of contact between us and any customers. For this reason, we want to be sure the 'first impression' is a positive one. We are also wanting our new website to have e-commerce functionality so that clients can register and pay for events themselves at a time that suits them.
The primary goal of this project to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people and give potential customers reasons to do business with us.
The other goals of this project are listed below in order of priority.
Services required
- Creative design
- User testing
- Search Engine Optimisation
- Accessibility reviews
- Content creation
- Content training
- Content migration
- Front-end development
- Card sorting
- Personalisation
- CMS editor training
- CMS implementation
Additional requirements and comments:
Special requirements for this website brief include an e-commerce facility so that clients can register for events and pay online.
Desired outcomes
The four main goals of this project, in order of priority, are listed below.
Showcase our business
For Time to Speak, the primary goal of this project is to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people and give potential customers reasons to do business with us.
Improve revenue with more leads
The secondary goal of this project is to improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling.
Improve revenue with more leads
The third main objective of this project is to improve revenue with more leads: we want the process of potential clients engaging with our business to be intuitive and compelling.
Reduce visitor frustration
A relatively low priority goal of this project is to reduce visitor frustration.
See the next steps of this project
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1
Request for quote sent
Time to Speak created this brief 14 Aug 2019.
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Proposal due
Proposals are due no later than 5pm, 1 Dec 2019.
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Final delivery
The ideal delivery date for this project is 30 Dec 2019.
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