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Persona for a education website, Brad

Persona template for 'The ambitious networker' that will save you time and money. Learn how to make your education website easier to use for 'The ambitious networker' persona.

Meet 'The ambitious networker', Brad

"I really like going to conferences but there are so many around that I need to be selective with my time and money"

Brad likes to get ahead in his career by staying up to date with current trends and research.

Brad is motivated by career progression and networking. Brad is 30-40, lives in the suburbs and works in the city. Brad is married, has 1 child(ren) and is often kept busy with balancing work and family life.

Brad is comfortable with technology.

Brad is willing to spend money on an event once he's sure it will be relevant to him, and that he'll be able to network with people at a similar level in their career as him.

How Time to Speak, Christchurch can help Brad

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Time

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On an average day, Brad has a moderate amount of spare time.

Jargon

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Brad is fairly familiar with the industry specific terms that are used in the education industry.

Social media usage for Brad

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The ambitious networker
Stats for 'Brad' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: financial / insurance services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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