Meet 'The ambitious networker', Brad
"I really like going to conferences but there are so many around that I need to be selective with my time and money"
Brad likes to get ahead in his career by staying up to date with current trends and research.
Brad is motivated by career progression and networking. Brad is 30-40, lives in the suburbs and works in the city. Brad is married, has 1 child(ren) and is often kept busy with balancing work and family life.
Brad is comfortable with technology.
Brad is willing to spend money on an event once he's sure it will be relevant to him, and that he'll be able to network with people at a similar level in their career as him.
How Time to Speak, Christchurch can help Brad
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Website visit goals for www.TimeToSpeak.co.nz
Learn how to make your education website easier to use for 'The ambitious networker' persona.
'The ambitious networker' has recently been visiting websites in the education sector and has recently arrived at www.TimeToSpeak.co.nz. Brad has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Time to Speak, Christchurch. Brad is interested in organisation, but has not yet decided.
This table highlights the key ways in which the Time to Speak, Christchurch website can be improved from the point-of-view of 'The ambitious networker'.
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Technology
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Brad is comfortable with technology.
Time
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On an average day, Brad has a moderate amount of spare time.
Jargon
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Brad is fairly familiar with the industry specific terms that are used in the education industry.
Stats for 'Brad' insert_chart
- Life-stage: mid-way through their career
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: financial / insurance services
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 1
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Brad
Of all the time spent on social media on an average day, the distribution of time is as follows: