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  3. The Stay at Home Mother

Persona template for: The Stay at Home Mother

Save time and money by starting with this 'The Stay at Home Mother' persona example. Learn how to make your education website easier to use for Alex. By putting the user first (in this case Alex), you will be creating an experience that meets Alex's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The Stay at Home Mother', named Alex

"It has been great getting to spend all day with my children but it is time for them to begin school"

Alex and her husband are looking to place their children in a great primary school even if they have to move in order to do so.

This persona is motivated by getting her sons a quality beginning education. This persona is 30, and lives in the suburbs . Alex is married, has 2 children and is often kept busy with raising her children.

People like Alex are comfortable with technology.

She is excited for her children to be able to make new friends at school.

How Acme Primary School can help Alex

Alex has come to Acme Primary School because Alex's goal is seeing the general activities that her children will participate in while at school. Acme Primary School could help Alex with this goal by showing pictures and/or videos of current classroom activities, but one of the reasons why Alex has not yet engaged with Acme Primary School is fear of getting locked into a school without knowing the housing options avaiable in the area.

Website visit goals for www.achme.com

Learn how to make your website easier to use for 'The Stay at Home Mother' persona.

'The Stay at Home Mother' has recently been visiting websites in the education sector and has arrived at www.achme.com. Alex has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Primary School.

Important
Website goals Barriers How we can help
details on pricing and location within the surrounding community cluttered home page with unnecessary information having a clear area for prospective parents to see the details regarding price and location

Technology

Comfort level with technology

Alex is comfortable with technology.

Time

Spare time

On an average day, Alex has very little spare time.

Jargon

Jargon familiarity

Alex is very familiar with the industry specific terms that are used in the education industry.

Social media usage for Alex

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage

Devices that Alex uses to access the Acme Primary School website

Computer

Desktop / laptop

Alex uses a computer to access the Acme Primary School website while her children are watching tv.

Tablet

iPad

Alex uses a tablet to access the Acme Primary School website sometimes when she takes her children to the park.

Mobile

Smart phone

Alex uses a mobile to access the Acme Primary School website when traveling on public transport.

The Stay at Home Mother
Stats for 'Alex' insert_chart
  • Life-stage: raising children
  • Age: 30 years
  • Annual income: under $5,000
  • Industry: unemployed
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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