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Persona template for: The young school leaver

Save time and money by starting with this 'The young school leaver' persona example. Learn how to make your higher education website easier to use for Sally. By putting the user first (in this case Sally), you will be creating an experience that meets Sally's expectations, supports their goals and remedies any pain points. This persona example could be used for the higher education industry.

Meet 'The young school leaver', named Sally

"I'm not sure what job I want yet and the course names are confusing."

Sally and her friends are considering their university preferences.

This persona is motivated by getting into a reputable university. This persona is 17-21, and lives in the suburbs . Sally is single, has no children and is often kept busy with her social life.

People like Sally are not comfortable with technology.

She is finishing high school and has never never been away from home for more than a week or two.

How Acme University can help Sally

Sally has come to Acme University because Sally's problem is that she doesn't understand the world of business yet. Acme University could help Sally with this problem by preparing her for a future profession, but one of the reasons why Sally has not yet engaged with Acme University is not being able to match a degree with her career goals.

Website visit goals for www.achme-U.com

Learn how to make your website easier to use for 'The young school leaver' persona.

'The young school leaver' has recently been visiting websites in the higher education sector and has arrived at www.achme-U.com. Sally has found that most of the websites in the higher education sector have similar messaging and wants to know the main points of difference of Acme University.

Important
Website goals Barriers How we can help
Find out about potential careers upon graduation The menu structure is confusing for her to use Making the website menu structure easy for someone who is not familiar with technology easy to navigate
Find out what degrees can be used in different fields There are no examples of what degrees can lead you to certain careers Including some examples of past students with different degrees and the careers they have now
Find out what kind of extracurricular programs are available to her The current site does not show any program information and what she will get out of her experience Having a place on the site that shows the potential students experience with some class examples and testimonials

Technology

Comfort level with technology

Sally is not comfortable with technology.

Time

Spare time

On an average day, Sally has a moderate amount of spare time.

Jargon

Jargon familiarity

Sally is not familiar with the industry specific terms that are used in the higher education industry.

Social media usage for Sally

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: high usage

Devices that Sally uses to access the Acme University website

Computer

Desktop / laptop

Sally uses a computer to access the Acme University website when she's at home and doing more complicated tasks such as comparing the attributes of a number of degrees.

Tablet

iPad

Sally uses a tablet to access the Acme University website when her mobile phone is charging.

Mobile

Smart phone

Sally uses a mobile to access the Acme University website while watching TV and travelling.

The young school leaver
Stats for 'Sally' insert_chart
  • Life-stage: finishing high school
  • Age: 17-21 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: not comfortable
  • English level: native

Download this persona

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More persona templates for the Higher education industry

See persona examples and templates created using our persona generator tool.

Show me personas relevant to my industry:
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This persona template is relevant to the Higher Education industry.
The International Student persona, Craig

Persona template: 'The International Student'

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The time-poor professional persona, Tom

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This persona template is relevant to the Higher education industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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