Persona template for: The young school leaver
Save time and money by starting with this 'The young school leaver' persona example. Learn how to make your higher education website easier to use for Sally. By putting the user first (in this case Sally), you will be creating an experience that meets Sally's expectations, supports their goals and remedies any pain points. This persona example could be used for the higher education industry.
Meet 'The young school leaver', named Sally
"I'm not sure what job I want yet and the course names are confusing."
Sally and her friends are considering their university preferences.
This persona is motivated by getting into a reputable university. This persona is 17-21, and lives in the suburbs . Sally is single, has no children and is often kept busy with her social life.
People like Sally are not comfortable with technology.
She is finishing high school and has never never been away from home for more than a week or two.
How Acme University can help Sally
Sally has come to Acme University because Sally's problem is that she doesn't understand the world of business yet. Acme University could help Sally with this problem by preparing her for a future profession, but one of the reasons why Sally has not yet engaged with Acme University is not being able to match a degree with her career goals.
Website visit goals for www.achme-U.com
Learn how to make your website easier to use for 'The young school leaver' persona.
'The young school leaver' has recently been visiting websites in the higher education sector and has arrived at www.achme-U.com. Sally has found that most of the websites in the higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
|How we can help
|Find out about potential careers upon graduation
|The menu structure is confusing for her to use
|Making the website menu structure easy for someone who is not familiar with technology easy to navigate
|Find out what degrees can be used in different fields
|There are no examples of what degrees can lead you to certain careers
|Including some examples of past students with different degrees and the careers they have now
|Find out what kind of extracurricular programs are available to her
|The current site does not show any program information and what she will get out of her experience
|Having a place on the site that shows the potential students experience with some class examples and testimonials
Sally is not comfortable with technology.
On an average day, Sally has a moderate amount of spare time.
Sally is not familiar with the industry specific terms that are used in the higher education industry.
Devices that Sally uses to access the Acme University website
Sally uses a computer to access the Acme University website when she's at home and doing more complicated tasks such as comparing the attributes of a number of degrees.
Sally uses a tablet to access the Acme University website when her mobile phone is charging.
Sally uses a mobile to access the Acme University website while watching TV and travelling.
Stats for 'Sally' insert_chart
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native