Persona template for a higher education website, Sally
Persona template for 'The young school leaver' that will save you time and money. Learn how to make your higher education website easier to use for Sally.
Meet 'The young school leaver', Sally
"I'm not sure what job I want yet and the course names are confusing."
Sally and her friends are considering their university preferences.
Sally is motivated by getting into a reputable university. Sally is 17-21, and lives in the suburbs . Sally is single, has no children and is often kept busy with her social life.
Sally is not comfortable with technology.
She is finishing high school and has never never been away from home for more than a week or two.
How Acme University can help Sally
Website visit goals for www.achme-U.com
Learn how to make your website easier to use for 'The young school leaver' persona.
'The young school leaver' has recently been visiting websites in the higher education sector and has arrived at www.achme-U.com. Sally has found that most of the websites in the higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
Stats for 'Sally' insert_chart
- Life-stage: finishing high school
- Age: 17-21 years
- Annual income: under $5,000
- Industry: student
- Internet usage: many times a day
- Social media usage: active
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native