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Persona template for a Higher education website, Craig

Persona template for 'The International Student' that will save you time and money. Learn how to make your Higher education website easier to use for Craig.

Meet 'The International Student', Craig

"I would love to study in Austalia but not sure which uni to choose"

Craig has never been to Australie before so he doesn't know the areas surrounding the university options well.

Craig is motivated by a good education and preparing for his future career. Craig is 16-20, and lives in the suburbs . Craig is single, has no children and is often kept busy with studying and his social life.

Craig is very comfortable with technology.

He is also interested in finding out about social activies available outside of class.

How Acme University can help Craig

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Social media usage for Craig

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The International Student
Stats for 'Craig' insert_chart
  • Life-stage: starting college/university
  • Age: 16-20 years
  • Annual income: under $5,000
  • Industry: student
  • Internet usage: many times a day
  • Social media usage: very active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: conversational

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