Persona template for a Higher education website, Craig
Persona template for 'The International Student' that will save you time and money. Learn how to make your Higher education website easier to use for Craig.
Meet 'The International Student', Craig
"I would love to study in Austalia but not sure which uni to choose"
Craig has never been to Australie before so he doesn't know the areas surrounding the university options well.
Craig is motivated by a good education and preparing for his future career. Craig is 16-20, and lives in the suburbs . Craig is single, has no children and is often kept busy with studying and his social life.
Craig is very comfortable with technology.
He is also interested in finding out about social activies available outside of class.
How Acme University can help Craig
Website visit goals for www.AcmeUniversity.com
Learn how to make your website easier to use for 'The International Student' persona.
'The International Student' has recently been visiting websites in the Higher education sector and has arrived at www.AcmeUniversity.com. Craig has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
Stats for 'Craig' insert_chart
- Life-stage: starting college/university
- Age: 16-20 years
- Annual income: under $5,000
- Industry: student
- Internet usage: many times a day
- Social media usage: very active
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: very comfortable
- English level: conversational