Persona template for a Higher education website, Tom
Persona template for 'The time-poor professional' that will save you time and money. Learn how to make your Higher education website easier to use for Tom.
Meet 'The time-poor professional', Tom
"I want to get a postgrad degree but not sure if I have enough time"
Tom and his wife just had their second child and he wants to get a better paying job so that they can keep the lifestyle they have grown accustomed to.
Tom is motivated by career progression. Tom is 30-40, lives close to the city and works close to the city. Tom is married, has 2 children and is often kept busy with work and raising their children.
Tom is very comfortable with technology.
He believes that if he could schedule his classes then he could make time for them even with their new child.
How Achme University can help Tom
Website visit goals for www.acme.com
Learn how to make your website easier to use for 'The time-poor professional' persona.
'The time-poor professional' has recently been visiting websites in the Higher education sector and has arrived at www.acme.com. Tom has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Achme University.Important
Stats for 'Tom' insert_chart
- Life-stage: raising children
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: not active
- Marital status: married
- Children: 2
- Education level: a high school certificate
- Technical level: very comfortable
- English level: native