Persona template for: The potential postgraduate student
Save time and money by starting with this 'The potential postgraduate student' persona example. Learn how to make your Higher Education website easier to use for Robert. By putting the user first (in this case Robert), you will be creating an experience that meets Robert's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher Education industry.
Meet 'The potential postgraduate student', named Robert
"I want to expedite my career path but I'm worried about time"
Robert believes that entering into postgraduate school will help him acquire a better starting position for work.
This persona is motivated by career progression. This persona is 25-30, and lives in the suburbs . Robert is single, has no children and is often kept busy with working overtime to save up money for school.
People like Robert are very comfortable with technology.
He often researches different business to see which industry he would like to go into.
How Acme Education can help Robert
Robert has come to Acme Education because Robert's goal is getting through schooling as soon as he can. Acme Education could help Robert with this goal by quickly building his skills, but one of the reasons why Robert has not yet engaged with Acme Education is he has a lack of time.
Website visit goals for www.achme-education.com
Learn how to make your website easier to use for 'The potential postgraduate student' persona.
'The potential postgraduate student' has recently been visiting websites in the Higher Education sector and has arrived at www.achme-education.com. Robert has found that most of the websites in the Higher Education sector have similar messaging and wants to know the main points of difference of Acme Education.Important
|How we can help
|Knowing amount of time he needs to commit if he were to enroll
|Only showing information about courses offered
|Showing the required hours for each class as well as the time slots they're offered in
|Get his desired information as fast as he can
|It is currently a lengthly process to find the information
|Create a filter system that makes it easier and quicker to find information on the site
|Confirm that enrolling will be worth the time commitment
|There are no testimonials from former students on the site
|Create a page that shares past students experiences
Robert is very comfortable with technology.
On an average day, Robert has very little spare time.
Robert is fairly familiar with the industry specific terms that are used in the Higher Education industry.
Devices that Robert uses to access the Acme Education website
Robert uses a computer to access the Acme Education website while at home researching.
Robert uses a tablet to access the Acme Education website during down time at work.
Robert uses a mobile to access the Acme Education website when traveling on public transport.
Stats for 'Robert' insert_chart
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: very comfortable
- English level: native