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Persona template for: The potential postgraduate student

Save time and money by starting with this 'The potential postgraduate student' persona example. Learn how to make your Higher Education website easier to use for Robert. By putting the user first (in this case Robert), you will be creating an experience that meets Robert's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher Education industry.

Meet 'The potential postgraduate student', named Robert

"I want to expedite my career path but I'm worried about time"

Robert believes that entering into postgraduate school will help him acquire a better starting position for work.

This persona is motivated by career progression. This persona is 25-30, and lives in the suburbs . Robert is single, has no children and is often kept busy with working overtime to save up money for school.

People like Robert are very comfortable with technology.

He often researches different business to see which industry he would like to go into.

How Acme Education can help Robert

Robert has come to Acme Education because Robert's goal is getting through schooling as soon as he can. Acme Education could help Robert with this goal by quickly building his skills, but one of the reasons why Robert has not yet engaged with Acme Education is he has a lack of time.

Website visit goals for www.achme-education.com

Learn how to make your website easier to use for 'The potential postgraduate student' persona.

'The potential postgraduate student' has recently been visiting websites in the Higher Education sector and has arrived at www.achme-education.com. Robert has found that most of the websites in the Higher Education sector have similar messaging and wants to know the main points of difference of Acme Education.

Important
Website goals Barriers How we can help
Knowing amount of time he needs to commit if he were to enroll Only showing information about courses offered Showing the required hours for each class as well as the time slots they're offered in
Get his desired information as fast as he can It is currently a lengthly process to find the information Create a filter system that makes it easier and quicker to find information on the site
Confirm that enrolling will be worth the time commitment There are no testimonials from former students on the site Create a page that shares past students experiences

Technology

Comfort level with technology

Robert is very comfortable with technology.

Time

Spare time

On an average day, Robert has very little spare time.

Jargon

Jargon familiarity

Robert is fairly familiar with the industry specific terms that are used in the Higher Education industry.

Social media usage for Robert

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: low usage
LinkedIn: high usage

Devices that Robert uses to access the Acme Education website

Computer

Desktop / laptop

Robert uses a computer to access the Acme Education website while at home researching.

Tablet

iPad

Robert uses a tablet to access the Acme Education website during down time at work.

Mobile

Smart phone

Robert uses a mobile to access the Acme Education website when traveling on public transport.

The potential postgraduate student
Stats for 'Robert' insert_chart
  • Life-stage: beginning their career
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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More persona templates for the Higher education industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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