Persona template for: The parent of a potential international student wanting to study in Australia
Save time and money by starting with this 'The parent of a potential international student wanting to study in Australia' persona example. Learn how to make your Higher education website easier to use for Diane. By putting the user first (in this case Diane), you will be creating an experience that meets Diane's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.
Meet 'The parent of a potential international student wanting to study in Australia', named Diane
"I need to ensure the safety of my child and have simple means of communication throughout the entire program"
Diane is all about her child experiencing the culture and still getting a quality education while staying safe.
This persona is motivated by giving her children the best possible opportunities and experiences. This persona is 45-50, lives in a coastal area and works in the city. Diane is married, has 2 children and is often kept busy with working full-time and providing for her family.
People like Diane are comfortable with technology.
She has never been to Australia so she is skeptical about the differences in culture.
How Acme University can help Diane
Diane has come to Acme University because Diane's goal is learning new information about the education system in Australia. Acme University could help Diane with this goal by laying out what they specialise in and how that relates to her daughter's studies, but one of the reasons why Diane has not yet engaged with Acme University is possibly finding a better deal elsewhere that her child wants to go.
Website visit goals for www.acme-education.com
Learn how to make your website easier to use for 'The parent of a potential international student wanting to study in Australia' persona.
'The parent of a potential international student wanting to study in Australia' has recently been visiting websites in the Higher education sector and has arrived at www.acme-education.com. Diane has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
|How we can help
|looking at the cost differences between universities and course enrolments.
|getting lost in heaps of content unnecessary to Diane.
|having seperate areas for parents to be able to avoid the student oriented content
Diane is comfortable with technology.
On an average day, Diane has very little spare time.
Diane is fairly familiar with the industry specific terms that are used in the Higher education industry.
Devices that Diane uses to access the Acme University website
Diane uses a computer to access the Acme University website at work.
Diane uses a tablet to access the Acme University website while watching TV.
Diane uses a mobile to access the Acme University website when traveling on public transport.
Stats for 'Diane' insert_chart
- Marital status: married
- Children: 2
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native