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Persona template for: The parent of a potential international student wanting to study in Australia

Save time and money by starting with this 'The parent of a potential international student wanting to study in Australia' persona example. Learn how to make your Higher education website easier to use for Diane. By putting the user first (in this case Diane), you will be creating an experience that meets Diane's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.

Meet 'The parent of a potential international student wanting to study in Australia', named Diane

"I need to ensure the safety of my child and have simple means of communication throughout the entire program"

Diane is all about her child experiencing the culture and still getting a quality education while staying safe.

This persona is motivated by giving her children the best possible opportunities and experiences. This persona is 45-50, lives in a coastal area and works in the city. Diane is married, has 2 children and is often kept busy with working full-time and providing for her family.

People like Diane are comfortable with technology.

She has never been to Australia so she is skeptical about the differences in culture.

How Acme University can help Diane

Diane has come to Acme University because Diane's goal is learning new information about the education system in Australia. Acme University could help Diane with this goal by laying out what they specialise in and how that relates to her daughter's studies, but one of the reasons why Diane has not yet engaged with Acme University is possibly finding a better deal elsewhere that her child wants to go.

Website visit goals for www.acme-education.com

Learn how to make your website easier to use for 'The parent of a potential international student wanting to study in Australia' persona.

'The parent of a potential international student wanting to study in Australia' has recently been visiting websites in the Higher education sector and has arrived at www.acme-education.com. Diane has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.

Important
Website goals Barriers How we can help
looking at the cost differences between universities and course enrolments. getting lost in heaps of content unnecessary to Diane. having seperate areas for parents to be able to avoid the student oriented content

Technology

Comfort level with technology

Diane is comfortable with technology.

Time

Spare time

On an average day, Diane has very little spare time.

Jargon

Jargon familiarity

Diane is fairly familiar with the industry specific terms that are used in the Higher education industry.

Social media usage for Diane

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: low usage
LinkedIn: very low usage

Devices that Diane uses to access the Acme University website

Computer

Desktop / laptop

Diane uses a computer to access the Acme University website at work.

Tablet

iPad

Diane uses a tablet to access the Acme University website while watching TV.

Mobile

Smart phone

Diane uses a mobile to access the Acme University website when traveling on public transport.

The parent of a potential international student wanting to study in Australia
Stats for 'Diane' insert_chart
  • Life-stage: has children that are at college/uni
  • Age: 45-50 years
  • Annual income: $91,000 - $100,000
  • Internet usage: many times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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More persona templates for the Education industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
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