Persona template for: The father of a potential international student
Persona template for 'The father of a potential international student' that will save you time and money. Learn how to make your education website easier to use for Jim.
Meet 'The father of a potential international student', Jim
"As a father, I want to make sure my child is going to be safe and placed in the best situation"
Jim is a busy father whose son wants to study over-seas but Jim has the final say.
This persona is motivated by providing and looking out for his child. This persona is 45-55, lives in the suburbs and works in the suburbs. Jim is married, has 1 child and is often kept busy with work.
People like Jim are comfortable with technology.
He likes to network with other parents of students at his son's school.
How Acme Education can help Jim
Website visit goals for www.acemeducation.com
Learn how to make your website easier to use for 'The father of a potential international student' persona.
'The father of a potential international student' has recently been visiting websites in the education sector and has arrived at www.acemeducation.com. Jim has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Education.Important
Stats for 'Jim' insert_chart
- Life-stage: has children that are at college/uni
- Age: 45-55 years
- Annual income: $71,000 - $90,000
- Industry: government
- Internet usage: once a day
- Social media usage: active
- Marital status: married
- Children: 1
- Education level: a high school certificate
- Technical level: comfortable
- English level: native