Persona template for: The father of a potential international student
Save time and money by starting with this 'The father of a potential international student' persona example. Learn how to make your education website easier to use for Jim. By putting the user first (in this case Jim), you will be creating an experience that meets Jim's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.
Meet 'The father of a potential international student', named Jim
"As a father, I want to make sure my child is going to be safe and placed in the best situation"
Jim is a busy father whose son wants to study over-seas but Jim has the final say.
This persona is motivated by providing and looking out for his child. This persona is 45-55, lives in the suburbs and works in the suburbs. Jim is married, has 1 child and is often kept busy with work.
People like Jim are comfortable with technology.
He likes to network with other parents of students at his son's school.
How Acme Education can help Jim
Jim has come to Acme Education because Jim's goal is doing some more research into the international study program. Acme Education could help Jim with this goal by having an area with information specific to parents, but one of the reasons why Jim has not yet engaged with Acme Education is he is very busy with work.
Website visit goals for www.acemeducation.com
Learn how to make your website easier to use for 'The father of a potential international student' persona.
'The father of a potential international student' has recently been visiting websites in the education sector and has arrived at www.acemeducation.com. Jim has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Education.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
Reasearching the safety of the area and level of education for the Uni | Not enough time to search through the website for the details he needs | Provide quick statistics such as safety ratings and number of available credits for different programs |
Find messaging directed at him rather than his child, the prospective student | Worried that the website caters entirely to prospective students and doesn't give him the kind of information he as a parent is looking for | Have a dedicated area that provides the necessary information for parents like Jim |
Find a program that both he and his son can agree on | Jim and his son have different ideas of what makes up a suitable program | Create a user-friendly tool that filters through both Jim and his son's requirements and provides results of trips that match those |
Technology
Jim is comfortable with technology.
Time
On an average day, Jim has very little spare time.
Jargon
Jim is fairly familiar with the industry specific terms that are used in the education industry.
Devices that Jim uses to access the Acme Education website
Computer
Jim uses a computer to access the Acme Education website at work.
Tablet
Jim uses a tablet to access the Acme Education website while watching TV.
Mobile
Jim uses a mobile to access the Acme Education website when traveling on public transport.
Stats for 'Jim' insert_chart
- Life-stage: has children that are at college/uni
- Age: 45-55 years
- Annual income: $71,000 - $90,000
- Industry: government
- Internet usage: once a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 1
Education/skills school
- Education level: a high school certificate
- Technical level: comfortable
- English level: native
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Social media usage for Jim
Of all the time spent on social media on an average day, the distribution of time is as follows: