29 Nov 2019
Persona template for: The ambitious corporate warrior
Save time and money by starting with this 'The ambitious corporate warrior' persona example. Learn how to make your Higher education website easier to use for John. By putting the user first (in this case John), you will be creating an experience that meets John's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.
Meet 'The ambitious corporate warrior', named John
"I want to jump start my career but I work in a competitive industry"
John has an introductory job at Acme Financial Services.
This persona is motivated by career progression. This persona is 33-36, lives in the suburbs and works in the city. John is married, has 2 children and is often kept busy with his young kids.
People like John are comfortable with technology.
John likes to network when he has time in hopes that the right connections will help him in the future.
How Acme University can help John
John has come to Acme University because John's goal is wanting to get a promotion and fast track his career. Acme University could help John with this goal by expediting his career progression and quickly improving his vocabulary of the financial services sector, but one of the reasons why John has not yet engaged with Acme University is fear of not having enough time to both work and study.
Website visit goals for www.acme-U.com
Learn how to make your website easier to use for 'The ambitious corporate warrior' persona.
'The ambitious corporate warrior' has recently been visiting websites in the Higher education sector and has arrived at www.acme-U.com. John has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.
Important| Website goals | Barriers | How we can help |
|---|---|---|
| Seeing if the education offerings will relate to the real world | No segmentation between normal courses and hands-on | Explaining the work placements that are invaluable in building his practical experience |
| Seeing the class scheduling options | Not laying out the class times for each course | Listing the class times available and offering support if none work |
| Picking through the classes that solely apply to finance | No filtering tool within each concentration | Implementing a filtering tool for people like John to be able to easily find the classes specifc to their needs |
Technology
Comfort level with technology
John is comfortable with technology.
Time
Spare time
On an average day, John has very little spare time.
Jargon
Jargon familiarity
John is fairly familiar with the industry specific terms that are used in the Higher education industry.
Devices that John uses to access the Acme University website
Computer
Desktop / laptop
John uses a computer to access the Acme University website during any free time at work.
Tablet
iPad
John uses a tablet to access the Acme University website when traveling on public transport.
Mobile
Smart phone
John uses a mobile to access the Acme University website while watching TV.
Stats for 'John' insert_chart
- Life-stage: beginning their career
- Age: 33-36 years
- Annual income: $51,000 - $70,000
- Industry: financial / insurance services
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for John
Of all the time spent on social media on an average day, the distribution of time is as follows: