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Persona template for a Higher education website, John

Persona template for 'The ambitious corporate warrior' that will save you time and money. Learn how to make your Higher education website easier to use for John.

Meet 'The ambitious corporate warrior', John

"I want to jump start my career but I work in a competitive industry"

John has an introductory job at Acme Financial Services.

John is motivated by career progression. John is 33-36, lives in the suburbs and works in the city. John is married, has 2 children and is often kept busy with his young kids.

John is comfortable with technology.

John likes to network when he has time in hopes that the right connections will help him in the future.

How Acme University can help John

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Social media usage for John

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The ambitious corporate warrior
Stats for 'John' insert_chart
  • Life-stage: beginning their career
  • Age: 33-36 years
  • Annual income: $51,000 - $70,000
  • Industry: financial / insurance services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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