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Persona template for: The ambitious corporate warrior

Save time and money by starting with this 'The ambitious corporate warrior' persona example. Learn how to make your Higher education website easier to use for John. By putting the user first (in this case John), you will be creating an experience that meets John's expectations, supports their goals and remedies any pain points. This persona example could be used for the Higher education industry.

Meet 'The ambitious corporate warrior', named John

"I want to jump start my career but I work in a competitive industry"

John has an introductory job at Acme Financial Services.

This persona is motivated by career progression. This persona is 33-36, lives in the suburbs and works in the city. John is married, has 2 children and is often kept busy with his young kids.

People like John are comfortable with technology.

John likes to network when he has time in hopes that the right connections will help him in the future.

How Acme University can help John

John has come to Acme University because John's goal is wanting to get a promotion and fast track his career. Acme University could help John with this goal by expediting his career progression and quickly improving his vocabulary of the financial services sector, but one of the reasons why John has not yet engaged with Acme University is fear of not having enough time to both work and study.

Technology

Comfort level with technology

John is comfortable with technology.

Time

Spare time

On an average day, John has very little spare time.

Jargon

Jargon familiarity

John is fairly familiar with the industry specific terms that are used in the Higher education industry.

Social media usage for John

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very low usage
Twitter: low usage
LinkedIn: high usage

Devices that John uses to access the Acme University website

Computer

Desktop / laptop

John uses a computer to access the Acme University website during any free time at work.

Tablet

iPad

John uses a tablet to access the Acme University website when traveling on public transport.

Mobile

Smart phone

John uses a mobile to access the Acme University website while watching TV.

The ambitious corporate warrior
Stats for 'John' insert_chart
  • Life-stage: beginning their career
  • Age: 33-36 years
  • Annual income: $51,000 - $70,000
  • Industry: financial / insurance services
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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More persona templates for the Education industry

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.


Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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