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Persona template for: The father looking to return to work

Save time and money by starting with this 'The father looking to return to work' persona example. Learn how to make your education website easier to use for Colin. By putting the user first (in this case Colin), you will be creating an experience that meets Colin's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The father looking to return to work', named Colin

"It is finally time to enroll our child in school and now I can return to working"

Colin has taken off work and been taking care of their son because his wife must travel for her job.

This persona is motivated by providing and looking out for his child. This persona is 35-45, lives in the suburbs and works close to the city. Colin is married, has 1 child and is often kept busy with entertaining his son and staying in touch with his wife while she's away.

People like Colin are very comfortable with technology.

His son loves to play soccer with him in the backyard so Colin is excited to have him join at team at the school.

How Acme Education can help Colin

Colin has come to Acme Education because Colin's goal is doing some research into the enrollment pricing. Acme Education could help Colin with this goal by having a section on the homepage with all pricing options offered, but one of the reasons why Colin has not yet engaged with Acme Education is he wants to be sure his child is ready to attend school.

Website visit goals for www.acemeducation.com

Learn how to make your website easier to use for 'The father looking to return to work' persona.

'The father looking to return to work' has recently been visiting websites in the education sector and has arrived at www.acemeducation.com. Colin has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of Acme Education.

Important
Website goals Barriers How we can help
Researching any parent commitments required Getting lost in visuals and unnecessary information Having a full timeline of the school year including any holidays or events
Cost information There is no description of the cost structure of the school Laying out the basic guidelines of what Acme charges for
Seeing the bus routes Listing the suburbs that bus transportation is offered but not listing the pick up locations Having an intuitive map that Colin can input their address and the closest bus stops apear

Technology

Comfort level with technology

Colin is very comfortable with technology.

Time

Spare time

On an average day, Colin has very little spare time.

Jargon

Jargon familiarity

Colin is fairly familiar with the industry specific terms that are used in the education industry.

Social media usage for Colin

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: medium usage

Devices that Colin uses to access the Acme Education website

Computer

Desktop / laptop

Colin uses a computer to access the Acme Education website at work.

Tablet

iPad

Colin uses a tablet to access the Acme Education website while watching TV.

Mobile

Smart phone

Colin uses a mobile to access the Acme Education website when traveling on public transport.

The father looking to return to work
Stats for 'Colin' insert_chart
  • Life-stage: raising children
  • Age: 35-45 years
  • Annual income: $71,000 - $90,000
  • Industry: publishing
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: very comfortable
  • English level: native

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More persona templates for the Education industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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