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Persona template for: The busy mature-age student

Persona template for 'The busy mature-age student' that will save you time and money. Learn how to make your education website easier to use for Trish.

Meet 'The busy mature-age student', Trish

"I live a very busy life with four kids and want to finish college."

Eloise is a book publisher who works full time. She comes from a hectic house with four children who she loves very much.

This persona is motivated by her children and seeking higher education. This persona is 35, lives in the suburbs and works in the suburbs. Trish is married, has 4 children and is often kept busy with work and her children.

People like Trish are comfortable with technology.

Eloise is intrested in graduating from Uni. The biggest problem is she has very little time with having four kids and working full time. She needs to find classes that can work around her busy schedule.

How Acme-Education can help Trish

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Social media usage for Trish

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The busy mature-age student
Stats for 'Trish' insert_chart
  • Life-stage: raising children
  • Age: 35 years
  • Annual income: $51,000 - $70,000
  • Industry: publishing
  • Internet usage: once a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 4
Education/skills school
  • Education level: a high school certificate
  • Technical level: comfortable
  • English level: native

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