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Persona template for: The mother of a potential international student

Save time and money by starting with this 'The mother of a potential international student' persona example. Learn how to make your education website easier to use for Samina. By putting the user first (in this case Samina), you will be creating an experience that meets Samina's expectations, supports their goals and remedies any pain points. This persona example could be used for the education industry.

Meet 'The mother of a potential international student', named Samina

"Because I am a stay at home mother my child is my top priority, her best interest and experience is my main concern"

Samina is a stay at home mom that takes care of her child.

This persona is motivated by giving the best life possible for her child. This persona is 45-55, and lives in the suburbs . Samina is married, has 1 child and is often kept busy with her child.

People like Samina are very comfortable with technology.

Samina loves to chat with friends for help.

How acme-education can help Samina

Samina has come to acme-education because Samina's goal is preparing her child for the future. acme-education could help Samina with this goal by ensuring that the abroad program is the best experience possible, but one of the reasons why Samina has not yet engaged with acme-education is she has no college experience and does not want to get overwhelmed by the Uni terms and information.

Website visit goals for www.acmeeducation

Learn how to make your website easier to use for 'The mother of a potential international student' persona.

'The mother of a potential international student' has recently been visiting websites in the education sector and has arrived at www.acmeeducation. Samina has found that most of the websites in the education sector have similar messaging and wants to know the main points of difference of acme-education.

Important
Website goals Barriers How we can help
to make sure her child is getting the best experience abroad possible feeling like the website is too much information to handle making sure the program is laid out in an easy to read way

Technology

Comfort level with technology

Samina is very comfortable with technology.

Time

Spare time

On an average day, Samina has plenty of spare time.

Jargon

Jargon familiarity

Samina is not familiar with the industry specific terms that are used in the education industry.

Social media usage for Samina

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
LinkedIn: very low usage

Devices that Samina uses to access the acme-education website

Computer

Desktop / laptop

Samina uses a computer to access the acme-education website at work.

Tablet

iPad

Samina uses a tablet to access the acme-education website while watching TV.

Mobile

Smart phone

Samina uses a mobile to access the acme-education website when traveling on public transport.

The mother of a potential international student
Stats for 'Samina' insert_chart
  • Life-stage: has children that are at college/uni
  • Age: 45-55 years
  • Annual income: under $5,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a Certificate
  • Technical level: very comfortable
  • English level: native

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More persona templates for the Education industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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