Persona template for a Higher education website, Sarah
Persona template for 'The nervous school leaver' that will save you time and money. Learn how to make your Higher education website easier to use for Sarah.
Meet 'The nervous school leaver', Sarah
"My marks aren't as good as I had expected them to be and now I'm really nervous about what my next steps are"
Sarah worked hard in high school but didn't get the marks she needed to get into her first choices of uni.
Sarah is motivated by getting into uni. Sarah is 17-18, and lives in the suburbs . Sarah is single, has no children and is often kept busy with her social life.
Sarah is very comfortable with technology.
Sarah is very social so she'd prefer to go to the same uni as at least some of her friends.
How Acme University can help Sarah
Website visit goals for www.achme-U.com
Learn how to make your website easier to use for 'The nervous school leaver' persona.
'The nervous school leaver' has recently been visiting websites in the Higher education sector and has arrived at www.achme-U.com. Sarah has found that most of the websites in the Higher education sector have similar messaging and wants to know the main points of difference of Acme University.Important
Stats for 'Sarah' insert_chart
- Life-stage: finishing high school
- Age: 17-18 years
- Annual income: under $5,000
- Industry: student
- Internet usage: many times a day
- Social media usage: addicted to
- Marital status: single
- Children: no
- Education level: a Certificate
- Technical level: very comfortable
- English level: native