Website brief example for a new government campaign
Website brief summary
Acme Gov is interested in rebuilding our website.
Acme Gov is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.
Services required
Please include these services in your proposal.
Our priorities
Dates
Proposal due date is 5pm, 3 Jan 2025 11:17 pm and launch date is 13 December, 2019.
Related personas
We have documented our target audiences by creating these personas:
Brief detail
Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.
The primary goal of this project to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.
The other goals of this project are listed below in order of priority.
Services required
- Content migration
- Card sorting
- Accessibility reviews
- Content training
- CMS implementation
- Creative design
- Front-end development
- User testing
- Personalisation
- Search Engine Optimisation
- Content creation
- CMS editor training
Additional requirements and comments:
We are wanting to make our website task focussed, insead of our website reflecting our internal org structure. Many people from our state rely on information that's on our website, so it's critical that the information is easy to find and easy to keep up to date
Desired outcomes
The four main goals of this project, in order of priority, are listed below.
Reduce visitor frustration
For Acme Gov, the primary goal of this project is to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.
Communicate more consistent messaging
The secondary goal of this project is to communicate more consistent messaging.
Meet the AA accessibility standards
The third main objective of this project is to meet the AA accessibility standards: we want our website to be inclusive and not limit access to our valuable content.
Showcase our business
A relatively low priority goal of this project is to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us.
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1
Request for quote sent
Acme Gov created this brief 25 Nov 2019.
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2
Proposal due
Proposals are due no later than 5pm, 10 Mar 2020.
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3
Final delivery
The ideal delivery date for this project is 13 December, 2019.
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