We're currently in beta phase

Website brief example for a new government campaign


Website brief summary

Acme Gov is interested in rebuilding our website.

Acme Gov is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.

More detail on the Acme Gov project.

Services required

Please include these services in your proposal.

Related personas

We have documented our target audiences by creating these personas:

Website brief example for a new government campaign

Brief detail

Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.

The primary goal of this project to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.

The other goals of this project are listed below in order of priority.

Services required

Services required:
  • Content migration
  • Card sorting
  • Accessibility reviews
  • Content training
  • CMS implementation
Out-of-scope:
  • Creative design
  • Front-end development
  • User testing
  • Personalisation
  • Search Engine Optimisation
  • Content creation
  • CMS editor training

Additional requirements and comments:

We are wanting to make our website task focussed, insead of our website reflecting our internal org structure. Many people from our state rely on information that's on our website, so it's critical that the information is easy to find and easy to keep up to date

See the four main goals/desired outcomes of this project.

Desired outcomes

The four main goals of this project, in order of priority, are listed below.

1.

Reduce visitor frustration

For Acme Gov, the primary goal of this project is to reduce visitor frustration. We'd like our new website to be intuitive for our audience to use.

2.

Communicate more consistent messaging

The secondary goal of this project is to communicate more consistent messaging.

3.

Meet the AA accessibility standards

The third main objective of this project is to meet the AA accessibility standards: we want our website to be inclusive and not limit access to our valuable content.

4.

Showcase our business

A relatively low priority goal of this project is to showcase our business. Our website is the perfect place to showcase our achievements, profile our leading people, and give potential customers reasons to do business with us.

See the next steps of this project


Website brief example for a new government campaign Create your own brief — and access more time saving tools. Try it free ↗
  1. 1

    Request for quote sent

    Acme Gov created this brief 25 Nov 2019.

  2. 2

    Proposal due

    Proposals are due no later than 5pm, 1 Dec 2019.

  3. 3

    Final delivery

    The ideal delivery date for this project is 13 December, 2019.

You can create your own website project brief like this brief template, in minutes.

Create your own brief

or see what you get with a subscription

Create your own website brief like this brief template

You can have your own website project brief in minutes - not hours. This website project brief was creating with our brief builder tool. Try it for free today

Free plan
$0

Per year, AUD.

Create your own brief
  • Create a website brief in minutes - without re-inventing the wheel
  • Tailor the brief to your industry
  • Save hours on editing