Persona template for: The website visitor with limited dexterity
Save time and money by starting with this 'The website visitor with limited dexterity' persona example. Learn how to make your Government website easier to use for Tom. By putting the user first (in this case Tom), you will be creating an experience that meets Tom's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The website visitor with limited dexterity', named Tom
"I want to get my kids off their devices and more engaged with their local community"
Tom wants to visit the website for his city, but he has trouble using a mouse.
This persona is motivated by career progression and getting involved in his local community. This persona is 30-40, lives in the suburbs and works in the city. Tom is married, has 3 children and is often kept busy with balancing work and family life.
People like Tom are comfortable with technology.
Tom likes to spend time outdoors and the time with his family is precious to him.
How Acme Government can help Tom
Tom has come to Acme Government because Tom's goal is find events that his family can all go to. Acme Government could help Tom with this goal by providing an easy way for Tom to see family friendly events near him, but one of the reasons why Tom has not yet engaged with Acme Government is his hand limits how he uses the website and some areas are hard to interact with.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with limited dexterity' persona.
'The website visitor with limited dexterity' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Tom has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
narrow down local events to events near him | there are a number of small links that are hard to click on and some elements are cumbersome to use | creating a user-friendly filtering system that's easy to interact with |
Technology
Tom is comfortable with technology.
Time
On an average day, Tom has a moderate amount of spare time.
Jargon
Tom is not familiar with the industry specific terms that are used in the Government industry.
Devices that Tom uses to access the Acme Government website
Computer
Tom uses a computer to access the Acme Government website at work.
Tablet
Tom uses a tablet to access the Acme Government website while watching TV.
Mobile
Tom uses a mobile to access the Acme Government website when traveling on public transport.
Stats for 'Tom' insert_chart
- Life-stage: mid-way through their career
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 3
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Tom
Of all the time spent on social media on an average day, the distribution of time is as follows: