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Persona template for a Government website, Tom

Persona template for 'The website visitor with limited dexterity' that will save you time and money. Learn how to make your Government website easier to use for Tom.

Meet 'The website visitor with limited dexterity', Tom

"I want to get my kids off their devices and more engaged with their local community"

Tom wants to visit the website for his city, but he has trouble using a mouse.

Tom is motivated by career progression and getting involved in his local community. Tom is 30-40, lives in the suburbs and works in the city. Tom is married, has 3 children and is often kept busy with balancing work and family life.

Tom is comfortable with technology.

Tom likes to spend time outdoors and the time with his family is precious to him.

How Acme Government can help Tom

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Social media usage for Tom

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The website visitor with limited dexterity
Stats for 'Tom' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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