Persona template for a Government website, Tom
Persona template for 'The website visitor with limited dexterity' that will save you time and money. Learn how to make your Government website easier to use for Tom.
Meet 'The website visitor with limited dexterity', Tom
"I want to get my kids off their devices and more engaged with their local community"
Tom wants to visit the website for his city, but he has trouble using a mouse.
Tom is motivated by career progression and getting involved in his local community. Tom is 30-40, lives in the suburbs and works in the city. Tom is married, has 3 children and is often kept busy with balancing work and family life.
Tom is comfortable with technology.
Tom likes to spend time outdoors and the time with his family is precious to him.
How Acme Government can help Tom
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with limited dexterity' persona.
'The website visitor with limited dexterity' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Tom has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.Important
Stats for 'Tom' insert_chart
- Life-stage: mid-way through their career
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 3
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native