Persona template for: The website visitor with limited dexterity
Persona template for 'The website visitor with limited dexterity' that will save you time and money. Learn how to make your Government website easier to use for Tom.
Meet 'The website visitor with limited dexterity', Tom
"I want to get my kids off their devices and more engaged with their local community"
Tom wants to visit the website for his city, but he has trouble using a mouse.
This persona is motivated by career progression and getting involved in his local community. This persona is 30-40, lives in the suburbs and works in the city. Tom is married, has 3 children and is often kept busy with balancing work and family life.
People like Tom are comfortable with technology.
Tom likes to spend time outdoors and the time with his family is precious to him.
How Acme Government can help Tom
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Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with limited dexterity' persona.
'The website visitor with limited dexterity' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Tom has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.
ImportantSee more important information about the 'The website visitor with limited dexterity' persona by buying a membership. See prices or buy now.
See more important information about the 'The website visitor with limited dexterity' persona by buying a membership. See prices or buy now.
Stats for 'Tom' insert_chart
- Life-stage: mid-way through their career
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 3
Education/skills school
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native
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Social media usage for Tom
Of all the time spent on social media on an average day, the distribution of time is as follows: