Persona template for: The hard working small business owner
Save time and money by starting with this 'The hard working small business owner' persona example. Learn how to make your Government website easier to use for Jason. By putting the user first (in this case Jason), you will be creating an experience that meets Jason's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The hard working small business owner', named Jason
"I'm doing it tough at the moment and I really want to do right by my family"
Jack runs his own small business but is doing it tough at the moment.
This persona is motivated by building his business and getting a more constant level of revenue. This persona is 30-33, lives in the suburbs and works in the suburbs. Jason is married, has 2 children and is often kept busy with balancing work and family life.
People like Jason are not comfortable with technology.
Jack likes to network when he has spare time but lately his kids have been keeping him busy.
How Government Department can help Jason
Jason has come to Government Department because Jason's goal is to buy better machinery. Government Department could help Jason with this goal by helping him network with other small business owners and matching him with an accountant that specialises in structuring small businesses, but one of the reasons why Jason has not yet engaged with Government Department is his lack of time and knowledge of what support is available to him.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The hard working small business owner' persona.
'The hard working small business owner' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Jason has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Government Department.Important
|How we can help
|to see what initiatives are relevant to his situation
|a menu structure that's not logical
|making the menu structure more intuitive
|To determine if he is eligible for any small business programs that are offered
|The terminology is confusing for him
|Update the terminology in response to results of a card sorting exercise
|To find networking events near him
|There is no way to narrow events down by location
|A filtering feature that will make relevant events more prominent than irrelevant events
Jason is not comfortable with technology.
On an average day, Jason has very little spare time.
Jason is not familiar with the industry specific terms that are used in the Government industry.
Devices that Jason uses to access the Government Department website
Jason uses a computer to access the Government Department website at home after his kids are put to bed.
Jason uses a tablet to access the Government Department website while watching TV.
Jason uses a mobile to access the Government Department website when on his lunch break.
Stats for 'Jason' insert_chart
- Marital status: married
- Children: 2
- Education level: a Certificate
- Technical level: not comfortable
- English level: native