Persona template for a Government website, Jason
Persona template for 'The hard working small business owner' that will save you time and money. Learn how to make your Government website easier to use for Jason.
Meet 'The hard working small business owner', Jason
"I'm doing it tough at the moment and I really want to do right by my family"
Jack runs his own small business but is doing it tough at the moment.
Jason is motivated by building his business and getting a more constant level of revenue. Jason is 30-33, lives in the suburbs and works in the suburbs. Jason is married, has 2 children and is often kept busy with balancing work and family life.
Jason is not comfortable with technology.
Jack likes to network when he has spare time but lately his kids have been keeping him busy.
How Government Department can help Jason
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The hard working small business owner' persona.
'The hard working small business owner' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Jason has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Government Department.Important
Stats for 'Jason' insert_chart
- Life-stage: mid-way through their career
- Age: 30-33 years
- Annual income: $51,000 - $70,000
- Industry: small business owner
- Internet usage: a few times a day
- Social media usage: not active
- Marital status: married
- Children: 2
- Education level: a Certificate
- Technical level: not comfortable
- English level: native