Persona template for a Government website, Taylor
Persona template for 'The busy business owner' that will save you time and money. Learn how to make your Government website easier to use for Taylor.
Meet 'The busy business owner', Taylor
"I'm doing it tough at the moment but I really want my small business to grow"
Taylor owns her own small business and is interested in finding out about government initiatives that she may be able to help her.
Taylor is motivated by building her business and providing for her family. Taylor is 30-43, lives in the suburbs and works in the suburbs. Taylor is married, has 2 children and is often kept busy with balancing work and family life.
Taylor is not comfortable with technology.
Taylor doesn't want to join the statistics of failed small businesses, and the website can potentially stop this from happening.
How Acme can help Taylor
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The busy business owner' persona.
'The busy business owner' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Taylor has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme.Important
Stats for 'Taylor' insert_chart
- Life-stage: mid-way through their career
- Age: 30-43 years
- Annual income: $51,000 - $70,000
- Industry: small business owner
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 2
- Education level: an Undergraduate degree
- Technical level: not comfortable
- English level: native