Persona template for: The busy business owner
Persona template for 'The busy business owner' that will save you time and money. Learn how to make your Government website easier to use for Taylor.
Meet 'The busy business owner', Taylor
"I'm doing it tough at the moment but I really want my small business to grow"
Taylor owns her own small business and is interested in finding out about government initiatives that she may be able to help her.
This persona is motivated by building her business and providing for her family. This persona is 30-43, lives in the suburbs and works in the suburbs. Taylor is married, has 2 children and is often kept busy with balancing work and family life.
People like Taylor are not comfortable with technology.
Taylor doesn't want to join the statistics of failed small businesses, and the website can potentially stop this from happening.
How Acme can help Taylor
See more important information about the 'The busy business owner' persona by buying a membership. See prices or buy now.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The busy business owner' persona.
'The busy business owner' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Taylor has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme.
ImportantSee more important information about the 'The busy business owner' persona by buying a membership. See prices or buy now.
See more important information about the 'The busy business owner' persona by buying a membership. See prices or buy now.
Stats for 'Taylor' insert_chart
- Life-stage: mid-way through their career
- Age: 30-43 years
- Annual income: $51,000 - $70,000
- Industry: small business owner
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: an Undergraduate degree
- Technical level: not comfortable
- English level: native
Create your own persona
Create your own version of the 'The busy business owner' persona in minutes, without spending hours assembling your new persona.
Try our persona generatoror see more personas
More persona templates for the Government industry
See persona examples and templates created using our persona generator tool.
Social media usage for Taylor
Of all the time spent on social media on an average day, the distribution of time is as follows: