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Persona template for a Government website, Taylor

Persona template for 'The busy business owner' that will save you time and money. Learn how to make your Government website easier to use for Taylor.

Meet 'The busy business owner', Taylor

"I'm doing it tough at the moment but I really want my small business to grow"

Taylor owns her own small business and is interested in finding out about government initiatives that she may be able to help her.

Taylor is motivated by building her business and providing for her family. Taylor is 30-43, lives in the suburbs and works in the suburbs. Taylor is married, has 2 children and is often kept busy with balancing work and family life.

Taylor is not comfortable with technology.

Taylor doesn't want to join the statistics of failed small businesses, and the website can potentially stop this from happening.

How Acme can help Taylor

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Social media usage for Taylor

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The busy business owner
Stats for 'Taylor' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-43 years
  • Annual income: $51,000 - $70,000
  • Industry: small business owner
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: not comfortable
  • English level: native

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