Persona template for: The enthusiastic community member
Save time and money by starting with this 'The enthusiastic community member' persona example. Learn how to make your Government website easier to use for Lisa. By putting the user first (in this case Lisa), you will be creating an experience that meets Lisa's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The enthusiastic community member', named Lisa
"My kids are always on their devices and I'd like to see them to get out and about more"
Lisa is a very active community member.
This persona is motivated by engaging with her local community and getting her kids involved. This persona is 38-45, lives in the suburbs and works in the suburbs. Lisa is married, has 3 children and is often kept busy with balancing work and family life.
People like Lisa are comfortable with technology.
Lisa likes the outdoors and is always interested in ways to get her kids off their devices.
How Acme Council can help Lisa
Lisa has come to Acme Council because Lisa's goal is keep her children engaged and social. Acme Council could help Lisa with this goal by facilitating her interaction with her community, but one of the reasons why Lisa has not yet engaged with Acme Council is not knowing about the full breadth of community initiatives available for her to get involved in.
Website visit goals for www.council.gov
Learn how to make your website easier to use for 'The enthusiastic community member' persona.
'The enthusiastic community member' has recently been visiting websites in the Government sector and has arrived at www.council.gov. Lisa has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Council.Important
|How we can help
|find local events that are family friendly
|a menu structure that's not logical
|making the menu structure more intuitive
Lisa is comfortable with technology.
On an average day, Lisa has a moderate amount of spare time.
Lisa is not familiar with the industry specific terms that are used in the Government industry.
Devices that Lisa uses to access the Acme Council website
Lisa uses a computer to access the Acme Council website at work.
Lisa uses a tablet to access the Acme Council website while watching TV.
Lisa uses a mobile to access the Acme Council website when traveling on public transport.
Stats for 'Lisa' insert_chart
- Marital status: married
- Children: 3
- Education level: a Certificate
- Technical level: comfortable
- English level: native