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Persona template for: The enthusiastic community member

Save time and money by starting with this 'The enthusiastic community member' persona example. Learn how to make your Government website easier to use for Lisa. By putting the user first (in this case Lisa), you will be creating an experience that meets Lisa's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.

Meet 'The enthusiastic community member', named Lisa

"My kids are always on their devices and I'd like to see them to get out and about more"

Lisa is a very active community member.

This persona is motivated by engaging with her local community and getting her kids involved. This persona is 38-45, lives in the suburbs and works in the suburbs. Lisa is married, has 3 children and is often kept busy with balancing work and family life.

People like Lisa are comfortable with technology.

Lisa likes the outdoors and is always interested in ways to get her kids off their devices.

How Acme Council can help Lisa

Lisa has come to Acme Council because Lisa's goal is keep her children engaged and social. Acme Council could help Lisa with this goal by facilitating her interaction with her community, but one of the reasons why Lisa has not yet engaged with Acme Council is not knowing about the full breadth of community initiatives available for her to get involved in.

Website visit goals for www.council.gov

Learn how to make your website easier to use for 'The enthusiastic community member' persona.

'The enthusiastic community member' has recently been visiting websites in the Government sector and has arrived at www.council.gov. Lisa has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Council.

Important
Website goals Barriers How we can help
find local events that are family friendly a menu structure that's not logical making the menu structure more intuitive

Technology

Comfort level with technology

Lisa is comfortable with technology.

Time

Spare time

On an average day, Lisa has a moderate amount of spare time.

Jargon

Jargon familiarity

Lisa is not familiar with the industry specific terms that are used in the Government industry.

Social media usage for Lisa

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: medium usage

Devices that Lisa uses to access the Acme Council website

Computer

Desktop / laptop

Lisa uses a computer to access the Acme Council website at work.

Tablet

iPad

Lisa uses a tablet to access the Acme Council website while watching TV.

Mobile

Smart phone

Lisa uses a mobile to access the Acme Council website when traveling on public transport.

The enthusiastic community member
Stats for 'Lisa' insert_chart
  • Life-stage: mid-way through their career
  • Age: 38-45 years
  • Annual income: $51,000 - $70,000
  • Industry: business
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: a Certificate
  • Technical level: comfortable
  • English level: native

Download this persona

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More persona templates for the Government industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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