Persona template for a Government website, Lisa
Persona template for 'The enthusiastic community member' that will save you time and money. Learn how to make your Government website easier to use for Lisa.
Meet 'The enthusiastic community member', Lisa
"My kids are always on their devices and I'd like to see them to get out and about more"
Lisa is a very active community member.
Lisa is motivated by engaging with her local community and getting her kids involved. Lisa is 38-45, lives in the suburbs and works in the suburbs. Lisa is married, has 3 children and is often kept busy with balancing work and family life.
Lisa is comfortable with technology.
Lisa likes the outdoors and is always interested in ways to get her kids off their devices.
How Acme Council can help Lisa
Website visit goals for www.council.gov
Learn how to make your website easier to use for 'The enthusiastic community member' persona.
'The enthusiastic community member' has recently been visiting websites in the Government sector and has arrived at www.council.gov. Lisa has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Council.Important
Stats for 'Lisa' insert_chart
- Life-stage: mid-way through their career
- Age: 38-45 years
- Annual income: $51,000 - $70,000
- Industry: business
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 3
- Education level: a Certificate
- Technical level: comfortable
- English level: native