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Persona template for a Government website, Lisa

Persona template for 'The enthusiastic community member' that will save you time and money. Learn how to make your Government website easier to use for Lisa.

Meet 'The enthusiastic community member', Lisa

"My kids are always on their devices and I'd like to see them to get out and about more"

Lisa is a very active community member.

Lisa is motivated by engaging with her local community and getting her kids involved. Lisa is 38-45, lives in the suburbs and works in the suburbs. Lisa is married, has 3 children and is often kept busy with balancing work and family life.

Lisa is comfortable with technology.

Lisa likes the outdoors and is always interested in ways to get her kids off their devices.

How Acme Council can help Lisa

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Social media usage for Lisa

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The enthusiastic community member
Stats for 'Lisa' insert_chart
  • Life-stage: mid-way through their career
  • Age: 38-45 years
  • Annual income: $51,000 - $70,000
  • Industry: business
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: a Certificate
  • Technical level: comfortable
  • English level: native

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