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Persona template for: The enthusiastic business owner

Save time and money by starting with this 'The enthusiastic business owner' persona example. Learn how to make your Government website easier to use for Simon. By putting the user first (in this case Simon), you will be creating an experience that meets Simon's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.

Meet 'The enthusiastic business owner', named Simon

"I really want to build my business and I know I have a good idea - I just need the right type of support to get me going"

Simon runs his own tech start up and is still in the early stages.

Josh lives in Canterbury and is putting all his time and money into his new business idea. 

This persona is motivated by new technology and finding ways to monetize his. This persona is 25-30, lives in the suburbs and works in the city. Simon is single, has no children and is often kept busy with networking and building up his start up.

People like Simon are super comfortable with technology.

Simon wants to build his team using local talent but needs help getting his idea off the ground.

How Department of Government can help Simon

Simon has come to Department of Government because Simon's goal is get support from the government for his new business idea. Department of Government could help Simon with this goal by providing advice and offer support for Simon since his new idea would be good for the economy, but one of the reasons why Simon has not yet engaged with Department of Government is unaware of the support offered by government.


Comfort level with technology

Simon is super comfortable with technology.


Spare time

On an average day, Simon has a moderate amount of spare time.


Jargon familiarity

Simon is not familiar with the industry specific terms that are used in the Government industry.

Social media usage for Simon

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: low usage
LinkedIn: high usage

Devices that Simon uses to access the Department of Government website


Desktop / laptop

Simon uses a computer to access the Department of Government website at work.



Simon uses a tablet to access the Department of Government website while watching TV.


Smart phone

Simon uses a mobile to access the Department of Government website when traveling on public transport.

The enthusiastic business owner
Stats for 'Simon' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Industry: small-medium business
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: super comfortable
  • English level: native

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More persona templates for the Technology industry

See persona examples and templates created using our persona generator tool.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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