Persona template for a technology website, Lisa
Persona template for 'The Time Poor Marketing Manager' that will save you time and money. Learn how to make your technology website easier to use for Lisa.
Meet 'The Time Poor Marketing Manager', Lisa
"I want a CMS that is easy enough for our content experts to use, and feature rich enough to allow us to execute all our marketing plans"
Lisa is a very experienced Marketing Manager that loves her job, even if it keeps her very busy.
Lisa is motivated by reputation. Lisa is 40-50, lives in the suburbs and works in the city. Lisa is married, has 2 children and is often kept busy with kids, work and her social life.
Lisa is not comfortable with technology.
She started her career in print and is excited about the new opportunities that digital media offers.
How Acme Productions can help Lisa
Website visit goals for www.achme.com
Learn how to make your website easier to use for 'The Time Poor Marketing Manager' persona.
'The Time Poor Marketing Manager' has recently been visiting websites in the technology sector and has arrived at www.achme.com. Lisa has found that most of the websites in the technology sector have similar messaging and wants to know the main points of difference of Acme Productions.Important
Stats for 'Lisa' insert_chart
- Life-stage: established in their career
- Age: 40-50 years
- Annual income: $91,000 - $100,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 2
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native