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Persona template for: The Time Poor Marketing Manager

Save time and money by starting with this 'The Time Poor Marketing Manager' persona example. Learn how to make your technology website easier to use for Lisa. By putting the user first (in this case Lisa), you will be creating an experience that meets Lisa's expectations, supports their goals and remedies any pain points. This persona example could be used for the technology industry.

Meet 'The Time Poor Marketing Manager', named Lisa

"I want a CMS that is easy enough for our content experts to use, and feature rich enough to allow us to execute all our marketing plans"

Lisa is a very experienced Marketing Manager that loves her job, even if it keeps her very busy.

This persona is motivated by reputation. This persona is 40-50, lives in the suburbs and works in the city. Lisa is married, has 2 children and is often kept busy with kids, work and her social life.

People like Lisa are not comfortable with technology.

She started her career in print and is excited about the new opportunities that digital media offers.

How Acme Productions can help Lisa

Lisa has come to Acme Productions because Lisa's problem is sense they completely outsource their CMS activities, often times the developers are on a different page than her and her team. Acme Productions could help Lisa with this problem by providing CMS expertise as well as teaching them how to utilise it themselves, but one of the reasons why Lisa has not yet engaged with Acme Productions is because it is an unknown brand name.

Website visit goals for www.achme.com

Learn how to make your website easier to use for 'The Time Poor Marketing Manager' persona.

'The Time Poor Marketing Manager' has recently been visiting websites in the technology sector and has arrived at www.achme.com. Lisa has found that most of the websites in the technology sector have similar messaging and wants to know the main points of difference of Acme Productions.

Important
Website goals Barriers How we can help
pricing of different service options not enough time to go through the individual prices of each service they may want adding a new calculator tool to our website where Lisa can input the services she may want and a rough price will be shown

Technology

Comfort level with technology

Lisa is not comfortable with technology.

Time

Spare time

On an average day, Lisa has very little spare time.

Jargon

Jargon familiarity

Lisa is not familiar with the industry specific terms that are used in the technology industry.

Social media usage for Lisa

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
Twitter: low usage
LinkedIn: medium usage

Devices that Lisa uses to access the Acme Productions website

Computer

Desktop / laptop

Lisa uses a computer to access the Acme Productions website at work.

Tablet

iPad

Lisa uses a tablet to access the Acme Productions website while having meetings in their conference room.

Mobile

Smart phone

Lisa uses a mobile to access the Acme Productions website when traveling on public transport.

The Time Poor Marketing Manager
Stats for 'Lisa' insert_chart
  • Life-stage: established in their career
  • Age: 40-50 years
  • Annual income: $91,000 - $100,000
  • Industry: marketing
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a high school certificate
  • Technical level: not comfortable
  • English level: native

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More persona templates for the Technology industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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