Persona template for: The Time Poor Marketing Manager
Persona template for 'The Time Poor Marketing Manager' that will save you time and money. Learn how to make your technology website easier to use for Lisa.
Meet 'The Time Poor Marketing Manager', Lisa
"I want a CMS that is easy enough for our content experts to use, and feature rich enough to allow us to execute all our marketing plans"
Lisa is a very experienced Marketing Manager that loves her job, even if it keeps her very busy.
This persona is motivated by reputation. This persona is 40-50, lives in the suburbs and works in the city. Lisa is married, has 2 children and is often kept busy with kids, work and her social life.
People like Lisa are not comfortable with technology.
She started her career in print and is excited about the new opportunities that digital media offers.
How Acme Productions can help Lisa
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Website visit goals for www.achme.com
Learn how to make your website easier to use for 'The Time Poor Marketing Manager' persona.
'The Time Poor Marketing Manager' has recently been visiting websites in the technology sector and has arrived at www.achme.com. Lisa has found that most of the websites in the technology sector have similar messaging and wants to know the main points of difference of Acme Productions.
ImportantSee more important information about the 'The Time Poor Marketing Manager' persona by buying a membership. See prices or buy now.
See more important information about the 'The Time Poor Marketing Manager' persona by buying a membership. See prices or buy now.
Stats for 'Lisa' insert_chart
- Life-stage: established in their career
- Age: 40-50 years
- Annual income: $91,000 - $100,000
- Industry: marketing
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: 2
Education/skills school
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native
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Social media usage for Lisa
Of all the time spent on social media on an average day, the distribution of time is as follows: