Website brief example for a university website project
Website brief summary
Acme College is interested in rebuilding our website.
Acme College is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.
Please include these services in your proposal.
Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.
Acme College believes that our website will be the first point of contact between us and any potential students. For this reason, we want to be sure the 'first impression' is a positive one.
The primary goal of this project to improve our brand. The way people perceive our organisation will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers.
The other goals of this project are listed below in order of priority.
- Content migration
- Front-end development
- Card sorting
- User testing
- Accessibility reviews
- CMS editor training
- Creative design
- Search Engine Optimisation
- Content creation
- Content training
- CMS implementation
Additional requirements and comments:
Special requirements for this website brief include card sorting and tree testing with 20 members of our target audience. This is to ensure our navigation is smooth for both current students and individuals not enrolled.
The four main goals of this project, in order of priority, are listed below.
Improve our branding
For Acme College, the primary goal of this project is to improve our brand. The way people perceive our organisation will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers.
Communicate more consistent messaging
The secondary goal of this project is to communicate more consistent messaging.
Reduce visitor frustration
The third main objective of this project is to reduce visitor frustration: we want people to use our website and have a positive impression of our brand after their interaction.
Meet the AA accessibility standards
A relatively low priority goal of this project is to meet the AA accessibility standards.
See the next steps of this project
Request for quote sent
Acme College created this brief 12 Jul 2019.
Proposals are due no later than 5pm, 10 Mar 2020.
The ideal delivery date for this project is 30 Dec 2019.
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