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Website brief example for a university website project


Website brief summary

Acme College is interested in rebuilding our website.

Acme College is seeking a proposal based on this website brief. We'd like the proposal to include indicative timelines and costs and we have created this website brief in order to clarify the requirements of our project and to ensure what is delivered matches our expectations.

More detail on the Acme College project.

Services required

Please include these services in your proposal.

Related personas

We have documented our target audiences by creating these personas:

Website brief example for a university website project

Brief detail

Our website needs improvement. Feedback from visitors and internal stakeholders indicates that a refresh is needed.

Acme College believes that our website will be the first point of contact between us and any potential students. For this reason, we want to be sure the 'first impression' is a positive one.

The primary goal of this project to improve our brand. The way people perceive our organisation will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers.

The other goals of this project are listed below in order of priority.

Services required

Services required:
  • Content migration
  • Front-end development
  • Card sorting
  • User testing
  • Accessibility reviews
  • CMS editor training
Out-of-scope:
  • Creative design
  • Personalisation
  • Search Engine Optimisation
  • Content creation
  • Content training
  • CMS implementation

Additional requirements and comments:

Special requirements for this website brief include card sorting and tree testing with 20 members of our target audience. This is to ensure our navigation is smooth for both current students and individuals not enrolled.

See the four main goals/desired outcomes of this project.

Desired outcomes

The four main goals of this project, in order of priority, are listed below.

1.

Improve our branding

For Acme College, the primary goal of this project is to improve our brand. The way people perceive our organisation will be effected by our website. A polished website will improve our brand and make us more credible in the eyes of our visitors and customers.

2.

Communicate more consistent messaging

The secondary goal of this project is to communicate more consistent messaging.

3.

Reduce visitor frustration

The third main objective of this project is to reduce visitor frustration: we want people to use our website and have a positive impression of our brand after their interaction.

4.

Meet the AA accessibility standards

A relatively low priority goal of this project is to meet the AA accessibility standards.

See the next steps of this project


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  1. 1

    Request for quote sent

    Acme College created this brief 12 Jul 2019.

  2. 2

    Proposal due

    Proposals are due no later than 5pm, 1 Dec 2019.

  3. 3

    Final delivery

    The ideal delivery date for this project is 30 Dec 2019.

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