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  2. Personas for government - US

6 personas for the public service sector

Personas are especially important for the government sector because the public are increasingly expecting website experiences that are intuitive for them. With Polished Procedures, there's no need to start with a blank page.

Narrow down by:
Persona for The enthusiastic community member

'The enthusiastic community member' persona

Lisa
Save time and money by downloading a pre-designed persona for a local council community member.
Persona for The website visitor with limited dexterity

'The website visitor with limited dexterity' persona

Tom
Make your website more accessible to people with accessibility requirements, with this user persona.
Persona for The hard working small business owner

'The hard working small business owner' persona

Jason
This persona of a hard working small business owner will save you time and money. Get to know Jack and see what you should do to you website to make it easier for him to use
Persona for The enthusiastic business owner

'The enthusiastic business owner' persona

Simon
Persona example of a young business owner that is interested in support initiatives. See how you can help this persona use your website
Persona for The enthusiastic college applicant

'The enthusiastic college applicant' persona

Sarah
Persona template for 'The enthusiastic college applicant' that will save you time and money. Learn how to make your Government website easier to use for this persona.
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Create your own government website persona

Create your own persona based on your audience attributes, without spending hours working on your persona. Save time and money by using our online tool.

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