Persona template for a financial services website, Ray

Meet 'The retiree that doesn't think super is enough', Ray

"A few of our friends have popped off already and more than a few have suffered some major health setbacks. We have insurance through super but is it enough? Am I too old to do anything about it?"

Ray is nervous about what life has in store for him.

Ray is motivated by being ready incase of any scenario. Ray is 66, and lives in a coastal area . Ray is married, has no children and is often kept busy with volunteering at the local animal shelter.

Ray is comfortable with technology.

Ray has fallen in love with a dog at his shelter and wants to adopt her but understands that comes with costs and doesn't know if they can handle them.

How Acme Financial Pty Ltd can help Ray

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Social media usage for Ray

Of all the time spent on social media on an average day, the distribution of time is as follows:

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