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Persona template for a financial services website, Ray

Persona template for 'The retiree that doesn't think super is enough' that will save you time and money. Learn how to make your financial services website easier to use for Ray.

Meet 'The retiree that doesn't think super is enough', Ray

"A few of our friends have popped off already and more than a few have suffered some major health setbacks. We have insurance through super but is it enough? Am I too old to do anything about it?"

Ray is nervous about what life has in store for him.

Ray is motivated by being ready incase of any scenario. Ray is 66, and lives in a coastal area . Ray is married, has no children and is often kept busy with volunteering at the local animal shelter.

Ray is comfortable with technology.

Ray has fallen in love with a dog at his shelter and wants to adopt her but understands that comes with costs and doesn't know if they can handle them.

How Acme Financial Pty Ltd can help Ray

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Website visit goals for www.acme-fin.com.au

Learn how to make your website easier to use for 'The retiree that doesn't think super is enough' persona.

'The retiree that doesn't think super is enough' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Ray has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.

Important

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Technology

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Time

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Jargon

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Social media usage for Ray

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The retiree that doesn't think super is enough
Stats for 'Ray' insert_chart
  • Life-stage: retired
  • Age: 66 years
  • Annual income: $6,000 - $10,000
  • Internet usage: a few times a day
Relationships group
  • Marital status: married
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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