Persona template for a financial services website, Jason
Persona template for 'The adult expecting an inheritance' that will save you time and money. Learn how to make your financial services website easier to use for Jason.
Meet 'The adult expecting an inheritance', Jason
"I don’t want to think about it but I suppose an inheritance is on the cards before too long. I know my parents aren’t giving it the thought it deserves so I am taking it into my own hands"
Jason is nervous to think about his parents not being around but knows that the circle of life is inevitable. He has been personally keeping track of his parents health in his free time.
Jason is motivated by upholding his professional reputation. Jason is 49, lives close to the city and works in the city. Jason is married, has 3 children and is often kept busy with work and visiting his parents.
Jason is very comfortable with technology.
Sense Jason is practically on call for his work he does not have time to plan out investment strategies himself.
How Acme Financial Pty Ltd can help Jason
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The adult expecting an inheritance' persona.
'The adult expecting an inheritance' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Jason has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
Stats for 'Jason' insert_chart
- Life-stage: preparing a last will and testament
- Age: 49 years
- Annual income: $2m - $5m
- Industry: pharmaceutical
- Internet usage: many times a day
- Social media usage: not active
- Marital status: married
- Children: 3
- Education level: a PhD
- Technical level: very comfortable
- English level: native