Persona template for: The professional interested in real estate
Save time and money by starting with this 'The professional interested in real estate' persona example. Learn how to make your financial services website easier to use for Sophie. By putting the user first (in this case Sophie), you will be creating an experience that meets Sophie's expectations, supports their goals and remedies any pain points. This persona example could be used for the financial services industry.
Meet 'The professional interested in real estate', named Sophie
"Property is the way to make real money…and a financial planner will never recommend it because there’s nothing in it for them. The other reason I like property? When I wake up in the morning, I know it will still be there. You can’t say the same for shares or managed funds"
Sophie wants to learn the economics behind owning real estate.
This persona is motivated by personal career progression. This persona is 56, lives close to the city and works close to the city. Sophie is married, has 1 child and is often kept busy with reading books on the property owning business.
People like Sophie are super comfortable with technology.
She is looking to utilize the world of social media marketing to build a side income with real estate.
How Acme Financial Pty Ltd can help Sophie
Sophie has come to Acme Financial Pty Ltd because Sophie's goal is learning the back-end side of making money with real estate. Acme Financial Pty Ltd could help Sophie with this goal by explaining the basics of the real estate market, but one of the reasons why Sophie has not yet engaged with Acme Financial Pty Ltd is she believes we will not help because we won't make money from it.
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The professional interested in real estate' persona.
'The professional interested in real estate' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Sophie has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
|How we can help
|to see if there is any information on owning property.
|there is no area for owning real estate/property.
|create area explaining how and why investing in real estate can be lucrative
Sophie is super comfortable with technology.
On an average day, Sophie has a moderate amount of spare time.
Sophie is very familiar with the industry specific terms that are used in the financial services industry.
Devices that Sophie uses to access the Acme Financial Pty Ltd website
Sophie uses a computer to access the Acme Financial Pty Ltd website when at the office and doesn't have a showing.
Sophie uses a tablet to access the Acme Financial Pty Ltd website occasionally late at night while in bed.
Sophie uses a mobile to access the Acme Financial Pty Ltd website when traveling om the train home from work.
Stats for 'Sophie' insert_chart
- Marital status: married
- Children: 1
- Education level: a Postgraduate degree
- Technical level: super comfortable
- English level: native