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Persona template for a financial services website, Sophie

Persona template for 'The professional interested in real estate' that will save you time and money. Learn how to make your financial services website easier to use for Sophie.

Meet 'The professional interested in real estate', Sophie

"Property is the way to make real money…and a financial planner will never recommend it because there’s nothing in it for them. The other reason I like property? When I wake up in the morning, I know it will still be there. You can’t say the same for shares or managed funds"

Sophie wants to learn the economics behind owning real estate.

Sophie is motivated by personal career progression. Sophie is 56, lives close to the city and works close to the city. Sophie is married, has 1 child and is often kept busy with reading books on the property owning business.

Sophie is super comfortable with technology.

She is looking to utilize the world of social media marketing to build a side income with real estate.

How Acme Financial Pty Ltd can help Sophie

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Social media usage for Sophie

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The professional interested in real estate' persona by creating a free account.
The professional interested in real estate
Stats for 'Sophie' insert_chart
  • Life-stage: established in their career
  • Age: 56 years
  • Annual income: $71,000 - $90,000
  • Internet usage: once a day
  • Social media usage: very active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a Postgraduate degree
  • Technical level: super comfortable
  • English level: native

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