Persona template for a financial services website, Sophie
Persona template for 'The professional interested in real estate' that will save you time and money. Learn how to make your financial services website easier to use for Sophie.
Meet 'The professional interested in real estate', Sophie
"Property is the way to make real money…and a financial planner will never recommend it because there’s nothing in it for them. The other reason I like property? When I wake up in the morning, I know it will still be there. You can’t say the same for shares or managed funds"
Sophie wants to learn the economics behind owning real estate.
Sophie is motivated by personal career progression. Sophie is 56, lives close to the city and works close to the city. Sophie is married, has 1 child and is often kept busy with reading books on the property owning business.
Sophie is super comfortable with technology.
She is looking to utilize the world of social media marketing to build a side income with real estate.
How Acme Financial Pty Ltd can help Sophie
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The professional interested in real estate' persona.
'The professional interested in real estate' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Sophie has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
Stats for 'Sophie' insert_chart
- Life-stage: established in their career
- Age: 56 years
- Annual income: $71,000 - $90,000
- Internet usage: once a day
- Social media usage: very active
- Marital status: married
- Children: 1
- Education level: a Postgraduate degree
- Technical level: super comfortable
- English level: native