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Persona template for a financial services website, Dennis

Persona template for 'The labourer focused on making ends meet' that will save you time and money. Learn how to make your financial services website easier to use for Dennis.

Meet 'The labourer focused on making ends meet', Dennis

"We’re more concerned about making ends meet day to day. The 9% or whatever that goes into super will have to do for the time being"

Dennis is a labor worker who works intensive, long hours to provide for his family.

Dennis is motivated by getting a promotion/pay rise. Dennis is 46, lives close to the city and works in the city. Dennis is married, has 4 children and is often kept busy with working any shifts that he can pick up.

Dennis is not comfortable with technology.

He is very skilled with his hands and often helps fix general problems in their neighbours houses for cash.

How Acme Financial Pty Ltd can help Dennis

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Social media usage for Dennis

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The labourer focused on making ends meet
Stats for 'Dennis' insert_chart
  • Life-stage: established in their career
  • Age: 46 years
  • Annual income: $31,000 - $50,000
  • Internet usage: once a month
Relationships group
  • Marital status: married
  • Children: 4
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: conversational

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