Persona template for a financial services website, Dennis
Persona template for 'The labourer focused on making ends meet' that will save you time and money. Learn how to make your financial services website easier to use for Dennis.
Meet 'The labourer focused on making ends meet', Dennis
"We’re more concerned about making ends meet day to day. The 9% or whatever that goes into super will have to do for the time being"
Dennis is a labor worker who works intensive, long hours to provide for his family.
Dennis is motivated by getting a promotion/pay rise. Dennis is 46, lives close to the city and works in the city. Dennis is married, has 4 children and is often kept busy with working any shifts that he can pick up.
Dennis is not comfortable with technology.
He is very skilled with his hands and often helps fix general problems in their neighbours houses for cash.
How Acme Financial Pty Ltd can help Dennis
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The labourer focused on making ends meet' persona.
'The labourer focused on making ends meet' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Dennis has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
Stats for 'Dennis' insert_chart
- Life-stage: established in their career
- Age: 46 years
- Annual income: $31,000 - $50,000
- Internet usage: once a month
- Marital status: married
- Children: 4
- Education level: a Certificate
- Technical level: not comfortable
- English level: conversational