Persona template for: The labourer focused on making ends meet
Save time and money by starting with this 'The labourer focused on making ends meet' persona example. Learn how to make your financial services website easier to use for Dennis. By putting the user first (in this case Dennis), you will be creating an experience that meets Dennis's expectations, supports their goals and remedies any pain points. This persona example could be used for the financial services industry.
Meet 'The labourer focused on making ends meet', named Dennis
"We’re more concerned about making ends meet day to day. The 9% or whatever that goes into super will have to do for the time being"
Dennis is a labor worker who works intensive, long hours to provide for his family.
This persona is motivated by getting a promotion/pay rise. This persona is 46, lives close to the city and works in the city. Dennis is married, has 4 children and is often kept busy with working any shifts that he can pick up.
People like Dennis are not comfortable with technology.
He is very skilled with his hands and often helps fix general problems in their neighbours houses for cash.
How Acme Financial Pty Ltd can help Dennis
Dennis has come to Acme Financial Pty Ltd because Dennis's goal is ensuring that his family has food to eat and a school to attend. Acme Financial Pty Ltd could help Dennis with this goal by creating a savings buffer that they can rely on incase of emergencies, but one of the reasons why Dennis has not yet engaged with Acme Financial Pty Ltd is fear of getting locked into something that costs more than it helps.
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The labourer focused on making ends meet' persona.
'The labourer focused on making ends meet' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Dennis has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
|How we can help
|Learning how to budget their finances.
|He doesn't have time to read through paragraphs on how to save/invest.
|Having a user-friendly tool that he can input his finances into and see a general, but personalised, budget
|Find out if he can get financial help for free
|Doesn't have funds to invest in financial help
|Provide free options for financial help, such as easy to understand tool for finances and quick blogs, such as 5 Tips for Saving Money
|See what kind of savings plan they can afford
|Unsure if they can even afford to have a savings fund that they won't dig into
|Provide solutions to people no matter what their budget is, include case studies and testimonials of people with low budgets
Dennis is not comfortable with technology.
On an average day, Dennis has very little spare time.
Dennis is not familiar with the industry specific terms that are used in the financial services industry.
Devices that Dennis uses to access the Acme Financial Pty Ltd website
Dennis uses a computer to access the Acme Financial Pty Ltd website when he gets home and everyone is already asleep.
Dennis uses a tablet to access the Acme Financial Pty Ltd website if he has a slow day at work.
Dennis uses a mobile to access the Acme Financial Pty Ltd website when traveling on public transportation.
Stats for 'Dennis' insert_chart
- Life-stage: established in their career
- Age: 46 years
- Annual income: $31,000 - $50,000
- Internet usage: once a month
- Marital status: married
- Children: 4
- Education level: a Certificate
- Technical level: not comfortable
- English level: conversational