We're currently in beta phase

Persona template for: The grandma leaving an inheritance

Persona template for 'The grandma leaving an inheritance' that will save you time and money. Learn how to make your financial services website easier to use for Sandra.

Meet 'The grandma leaving an inheritance', Sandra

"I always wanted to leave the kids with some money when I pass but I don’t know how to go about setting that up"

Sandra wants to be able to leave some money to her children but doesn't think she has saved enough to do so.

This persona is motivated by making an impact on her children's lifestyles. This persona is 69, and lives in a rural area . Sandra is widowed, has 2 children and is often kept busy with talking with her children/grandchildren.

People like Sandra are not comfortable with technology.

When her parents passed away they did not have a valid will set up so majority of their assets were never passed down.

How Acme Financial Pty Ltd can help Sandra

See more important information about the 'The grandma leaving an inheritance' persona by buying a membership. See prices or buy now.

Social media usage for Sandra

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The grandma leaving an inheritance' persona by buying a membership. See prices or buy now.

The grandma leaving an inheritance
Stats for 'Sandra' insert_chart
  • Life-stage: preparing a last will and testament
  • Age: 69 years
  • Annual income: $6,000 - $10,000
  • Internet usage: once a week
  • Social media usage: active
Relationships group
  • Marital status: widowed
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: conversational

Download this persona

Download this 'The grandma leaving an inheritance' persona, and more, from just $19 AUD.

Create your own persona

Create your own version of the 'The grandma leaving an inheritance' persona in minutes, without spending hours assembling your new persona.

Try our persona generator

or see more personas

Two professional woman in an office creating a new persona