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Persona template for: The professional excited to retire

Persona template for 'The professional excited to retire' that will save you time and money. Learn how to make your financial services website easier to use for Donna.

Meet 'The professional excited to retire', Donna

"Well I’m over half way now. All of a sudden planning for retirement seems a lot more relevant – urgent actually"

Donna has worked hard for many years and is now looking to plan for her retirement.

This persona is motivated by putting her children through uni without having to work during that time. This persona is 53, lives in a rural area and works in a rural area. Donna is married, has 2 children and is often kept busy with work and taking care of her young children.

People like Donna are comfortable with technology.

Donna loves her job of taking care of disabled students but is ready to focus on her own children.

How Acme Financial Pty Ltd can help Donna

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Social media usage for Donna

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The professional excited to retire
Stats for 'Donna' insert_chart
  • Life-stage: preparing for retirement
  • Age: 53 years
  • Annual income: $71,000 - $90,000
  • Industry: teaching / education / training
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: a Postgraduate degree
  • Technical level: comfortable
  • English level: fluent

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