Persona template for a financial services website, Donna
Persona template for 'The professional excited to retire' that will save you time and money. Learn how to make your financial services website easier to use for Donna.
Meet 'The professional excited to retire', Donna
"Well I’m over half way now. All of a sudden planning for retirement seems a lot more relevant – urgent actually"
Donna has worked hard for many years and is now looking to plan for her retirement.
Donna is motivated by putting her children through uni without having to work during that time. Donna is 53, lives in a rural area and works in a rural area. Donna is married, has 2 children and is often kept busy with work and taking care of her young children.
Donna is comfortable with technology.
Donna loves her job of taking care of disabled students but is ready to focus on her own children.
How Acme Financial Pty Ltd can help Donna
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The professional excited to retire' persona.
'The professional excited to retire' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Donna has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
Stats for 'Donna' insert_chart
- Life-stage: preparing for retirement
- Age: 53 years
- Annual income: $71,000 - $90,000
- Industry: teaching / education / training
- Internet usage: once a day
- Social media usage: active
- Marital status: married
- Children: 2
- Education level: a Postgraduate degree
- Technical level: comfortable
- English level: fluent