We're currently in beta phase

Persona template for: The recently divorced

Persona template for 'The recently divorced' that will save you time and money. Learn how to make your financial services website easier to use for Martha.

Meet 'The recently divorced', Martha

"My spouse has just left me. We’re splitting our assets and apart from everything else, it costs a lot more to live on your own"

Martha is beginning to realise the major differences in life when living alone.

This persona is motivated by finding a new life partner. This persona is 60, and lives close to the city . Martha is divorced/separated, has 2 children and is often kept busy with keeping in touch with her children.

People like Martha are not comfortable with technology.

She is willing to pay a premium for an authentic partnerhsip with an advisor she can trust.

How Acme Financial Pty Ltd can help Martha

See more important information about the 'The recently divorced' persona by buying a membership. See prices or buy now.

Social media usage for Martha

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The recently divorced' persona by buying a membership. See prices or buy now.

The recently divorced
Stats for 'Martha' insert_chart
  • Life-stage: retired
  • Age: 60 years
  • Annual income: under $5,000
  • Internet usage: once a month
  • Social media usage: not active
Relationships group
  • Marital status: divorced/separated
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: native

Download this persona

Download this 'The recently divorced' persona, and more, from just $19 AUD.

Create your own persona

Create your own version of the 'The recently divorced' persona in minutes, without spending hours assembling your new persona.

Try our persona generator

or see more personas

Two professional woman in an office creating a new persona