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Persona template for a financial services website, Martha

Persona template for 'The recently divorced' that will save you time and money. Learn how to make your financial services website easier to use for Martha.

Meet 'The recently divorced', Martha

"My spouse has just left me. We’re splitting our assets and apart from everything else, it costs a lot more to live on your own"

Martha is beginning to realise the major differences in life when living alone.

Martha is motivated by finding a new life partner. Martha is 60, and lives close to the city . Martha is divorced/separated, has 2 children and is often kept busy with keeping in touch with her children.

Martha is not comfortable with technology.

She is willing to pay a premium for an authentic partnerhsip with an advisor she can trust.

How Acme Financial Pty Ltd can help Martha

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Social media usage for Martha

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The recently divorced
Stats for 'Martha' insert_chart
  • Life-stage: retired
  • Age: 60 years
  • Annual income: under $5,000
  • Internet usage: once a month
  • Social media usage: not active
Relationships group
  • Marital status: divorced/separated
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: native

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