Persona template for: The recently divorced
Save time and money by starting with this 'The recently divorced' persona example. Learn how to make your financial services website easier to use for Martha. By putting the user first (in this case Martha), you will be creating an experience that meets Martha's expectations, supports their goals and remedies any pain points. This persona example could be used for the financial services industry.
Meet 'The recently divorced', named Martha
"My spouse has just left me. We’re splitting our assets and apart from everything else, it costs a lot more to live on your own"
Martha is beginning to realise the major differences in life when living alone.
This persona is motivated by finding a new life partner. This persona is 60, and lives close to the city . Martha is divorced/separated, has 2 children and is often kept busy with keeping in touch with her children.
People like Martha are not comfortable with technology.
She is willing to pay a premium for an authentic partnerhsip with an advisor she can trust.
How Acme Financial Pty Ltd can help Martha
Martha has come to Acme Financial Pty Ltd because Martha's goal is keeping her financial freedom without her ex-husbands help. Acme Financial Pty Ltd could help Martha with this goal by fully utilising her half of the previous engagement's assets, but one of the reasons why Martha has not yet engaged with Acme Financial Pty Ltd is because her ex-husband always handled the financials.
Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The recently divorced' persona.
'The recently divorced' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Martha has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.Important
|How we can help
|To see if they have helped people like her before become financially independent
|She cannot find any case studies
|Present case studies on the website to show visitors that others in their situation have been helped before
|Learning the basics of how investing her assets can help her in the future
|Content within the quick links is not web-friendly and has some difficult terminology for Linda
|Formatting the content within the quick links in a more web-friendly manor and having tool tips for better comprehension
|Seeing what added value she will get from working with Shadforth instead of another company
|The ‘About us’ section tells the timeline of how Shadforth was created and awards that have been won but doesn’t highlight the points of differentiation
|Highlighting the unique benefits that Shadforth offers people like Linda and highlighting credentials and awards
Martha is not comfortable with technology.
On an average day, Martha has an excess of spare time.
Martha is not familiar with the industry specific terms that are used in the financial services industry.
Devices that Martha uses to access the Acme Financial Pty Ltd website
Martha uses a computer to access the Acme Financial Pty Ltd website while at home.
Martha uses a tablet to access the Acme Financial Pty Ltd website only while she is at her daughter's house.
Martha uses a mobile to access the Acme Financial Pty Ltd website when she is in her room for the night.
Stats for 'Martha' insert_chart
- Marital status: divorced/separated
- Children: 2
- Education level: a Certificate
- Technical level: not comfortable
- English level: native