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Persona template for a financial services website, Linda

Persona template for 'The adult planning their parents living situation' that will save you time and money. Learn how to make your financial services website easier to use for Linda.

Meet 'The adult planning their parents living situation', Linda

"Mum & Dad are getting old now and starting to wonder what their next move should be. They are worried they won’t be able to afford it on their own"

Linda has spoken with her parents and explained that she is willing to help them financially if it comes down to that.

Linda is motivated by finding a place that her parents will enjoy living. Linda is 48, lives in the city and works in the city. Linda is married, has 1 child and is often kept busy with staying close with her child.

Linda is super comfortable with technology.

Once a month, she takes a day and volunteers her family for community service.

How Acme Financial Pty Ltd can help Linda

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Social media usage for Linda

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The adult planning their parents living situation' persona by creating a free account.
The adult planning their parents living situation
Stats for 'Linda' insert_chart
  • Life-stage: established in their career
  • Age: 48 years
  • Annual income: $500,000 - $1m
  • Industry: information technology (IT)
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a Postgraduate degree
  • Technical level: super comfortable
  • English level: native

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