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Persona template for: The Ambitious Marketing Assistant

Save time and money by starting with this 'The Ambitious Marketing Assistant' persona example. Learn how to make your digital marketing website easier to use for Amy. By putting the user first (in this case Amy), you will be creating an experience that meets Amy's expectations, supports their goals and remedies any pain points. This persona example could be used for the digital marketing industry.

Meet 'The Ambitious Marketing Assistant', named Amy

"I just want a reliable business partner that will help me lead this project through to a successful launch"

Amy is very ambitious and looks to move up in the chain of command as she becomes more seasoned within the digital marketing industry.

This persona is motivated by career progression. This persona is 25-30, lives in the suburbs and works close to the city. Amy is single, has no children and is often kept busy with work and maintaining a social life.

People like Amy are very comfortable with technology.

Amy is very social so she likes to network and meet new people all the time.

How Acme Digital Productions can help Amy

Amy has come to Acme Digital Productions because Amy's goal is manage her company's website rebuild project. Acme Digital Productions could help Amy with this goal by setting up the new enterprise CMS and training the relevant team members within her organisation, but one of the reasons why Amy has not yet engaged with Acme Digital Productions is that she has not heard of the company name before.

Website visit goals for www.acme-digitalproductions.com

Learn how to make your website easier to use for 'The Ambitious Marketing Assistant' persona.

'The Ambitious Marketing Assistant' has recently been visiting websites in the digital marketing sector and has arrived at www.acme-digitalproductions.com. Amy has found that most of the websites in the digital marketing sector have similar messaging and wants to know the main points of difference of Acme Digital Productions.

Important
Website goals Barriers How we can help
To get a general timeline of how long it will take to complete the project Project durations vary based on the size and demands of the project Offering a tool/calculator where Amy can input the services she requires and get an anticipated timeline of how long it may take
Viewing past projects Difficult to find one that matches her industry Creating a filtering feature that helps visitors filter down the list of case studies
To see the levels of training and support offered Only lists the scope of services Acme Digital Productions can complete within the CMS Explaining the different types of training offered and how to set them up

Technology

Comfort level with technology

Amy is very comfortable with technology.

Time

Spare time

On an average day, Amy has very little spare time.

Jargon

Jargon familiarity

Amy is fairly familiar with the industry specific terms that are used in the digital marketing industry.

Social media usage for Amy

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: medium usage

Devices that Amy uses to access the Acme Digital Productions website

Computer

Desktop / laptop

Amy uses a computer to access the Acme Digital Productions website at work.

Tablet

iPad

Amy uses a tablet to access the Acme Digital Productions website while watching TV.

Mobile

Smart phone

Amy uses a mobile to access the Acme Digital Productions website when traveling on public transport.

The Ambitious Marketing Assistant
Stats for 'Amy' insert_chart
  • Life-stage: looking to start in the workforce
  • Age: 25-30 years
  • Annual income: $31,000 - $50,000
  • Industry: marketing
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: very comfortable
  • English level: native

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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