Persona template for: The hardworking cafe-goer
Save time and money by starting with this 'The hardworking cafe-goer' persona example. Learn how to make your restaurant / cafe website easier to use for Heidi. By putting the user first (in this case Heidi), you will be creating an experience that meets Heidi's expectations, supports their goals and remedies any pain points. This persona example could be used for the restaurant / cafe industry.
Meet 'The hardworking cafe-goer', named Heidi
"I want to find a place with tasty food and coffee where I can also get work done."
Heidi is trying to find a full-time job, but in the meantime works as a freelance designer.
This persona is motivated by wanting to find a space where she will be happy to spend lots of time working. This persona is 25-30, lives in the city and works in the city. Heidi is single, has no children and is often kept busy with applying to jobs and working on design projects..
People like Heidi are very comfortable with technology.
She enjoys high quality-food and likes drawing the different people and places she comes across in her city..
How Euphorium can help Heidi
Heidi has come to Euphorium because Heidi's goal is to find a cafe with quality food and coffee where she can spend long hours working on her computer/tablet. Euphorium could help Heidi with this goal by showing pictures of each location and highlighting the atmosphere, but one of the reasons why Heidi has not yet engaged with Euphorium is because she is not sure if they have the basic necessities in order for her to get her work done, such as Wi-Fi and powerpoints.
Website visit goals for https://euphorium.uk.com/
Learn how to make your website easier to use for 'The hardworking cafe-goer' persona.
'The hardworking cafe-goer' has recently been visiting websites in the restaurant / cafe sector and has arrived at https://euphorium.uk.com/. Heidi has found that most of the websites in the restaurant / cafe sector have similar messaging and wants to know the main points of difference of Euphorium.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
Find out if Euphorium can become her new go-to cafe to get work done | Can’t find pictures of the actual cafe space on the website and is unsure if they have wifi and powerpoints for her to use | Put pictures up of the locations on the “Locations” page as well as if they include wifi and/or powerpoints; describe the atmosphere of a Euphorium bakery (cosy, quiet, loud, etc.) |
Technology
Heidi is very comfortable with technology.
Time
On an average day, Heidi has a moderate amount of spare time.
Jargon
Heidi is fairly familiar with the industry specific terms that are used in the restaurant / cafe industry.
Devices that Heidi uses to access the Euphorium website
Computer
Heidi uses a computer to access the Euphorium website at home.
Tablet
Heidi uses a tablet to access the Euphorium website while working on design projects.
Mobile
Heidi uses a mobile to access the Euphorium website when traveling on public transport.
Stats for 'Heidi' insert_chart
- Life-stage: beginning their career
- Age: 25-30 years
- Annual income: $31,000 - $50,000
- Industry: other services
- Internet usage: many times a day
- Social media usage: active
Relationships group
- Marital status: single
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: very comfortable
- English level: native
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Social media usage for Heidi
Of all the time spent on social media on an average day, the distribution of time is as follows: