Persona template for: The buyer / online shopper
Save time and money by starting with this 'The buyer / online shopper' persona example. Learn how to make your Retail website easier to use for Sandra. By putting the user first (in this case Sandra), you will be creating an experience that meets Sandra's expectations, supports their goals and remedies any pain points. This persona example could be used for the Retail industry.
Meet 'The buyer / online shopper', named Sandra
"I love finding new and exciting products online but some sites make it hard to buy online when I'm on my smart phone"
Sandra loves to buy products online and spends many hours every week looking for new deals and new products.
This persona is motivated by career progression and maintaining her social life. This persona is 26-35, lives in the suburbs and works in the city. Sandra is married, has 1 child and is often kept busy with work and family life.
People like Sandra are comfortable with technology.
Sandra likes to network when she has spare time but lately her child has been keeping her busy.
How Acme eCommerce can help Sandra
Sandra has come to Acme eCommerce because Sandra's goal is find unique gifts for her friends that have weddings and birthdays coming up. Acme eCommerce could help Sandra with this goal by offering new and interesting products at great prices, but one of the reasons why Sandra has not yet engaged with Acme eCommerce is fear of finding a better deal elsewhere and not being able to find products quickly because of poor navigation.
Website visit goals for www.acme-retail.com
Learn how to make your website easier to use for 'The buyer / online shopper' persona.
'The buyer / online shopper' has recently been visiting websites in the Retail sector and has arrived at www.acme-retail.com. Sandra has found that most of the websites in the Retail sector have similar messaging and wants to know the main points of difference of Acme eCommerce.Important
|How we can help
|find the price of a particular product she's seen advertised
|a menu structure that's not logical
|making the menu structure more intuitive
Sandra is comfortable with technology.
On an average day, Sandra has a moderate amount of spare time.
Sandra is not familiar with the industry specific terms that are used in the Retail industry.
Devices that Sandra uses to access the Acme eCommerce website
Sandra uses a computer to access the Acme eCommerce website at work.
Sandra uses a tablet to access the Acme eCommerce website while watching TV.
Sandra uses a mobile to access the Acme eCommerce website when traveling on public transport.
Stats for 'Sandra' insert_chart
- Marital status: married
- Children: 1
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native