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Persona template for a Retail website, Sandra

Persona template for 'The buyer / online shopper' that will save you time and money. Learn how to make your Retail website easier to use for Sandra.

Meet 'The buyer / online shopper', Sandra

"I love finding new and exciting products online but some sites make it hard to buy online when I'm on my smart phone"

Sandra loves to buy products online and spends many hours every week looking for new deals and new products.

Sandra is motivated by career progression and maintaining her social life. Sandra is 26-35, lives in the suburbs and works in the city. Sandra is married, has 1 child and is often kept busy with work and family life.

Sandra is comfortable with technology.

Sandra likes to network when she has spare time but lately her child has been keeping her busy.

How Acme eCommerce can help Sandra

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Social media usage for Sandra

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The buyer / online shopper
Stats for 'Sandra' insert_chart
  • Life-stage: mid-way through their career
  • Age: 26-35 years
  • Annual income: $51,000 - $70,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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