Create personas and website processes in minutes - not hours
  • Login

    Login to Your Account

    Username:
    Password:
    Don't have an account yet? Create account Forgot your username or password? Recover account
  • See costs in: Image
  1. Home
  2. Persona generator
  3. The buyer / online shopper

Persona template for: The buyer / online shopper

Save time and money by starting with this 'The buyer / online shopper' persona example. Learn how to make your Retail website easier to use for Sandra. By putting the user first (in this case Sandra), you will be creating an experience that meets Sandra's expectations, supports their goals and remedies any pain points. This persona example could be used for the Retail industry.

Meet 'The buyer / online shopper', named Sandra

"I love finding new and exciting products online but some sites make it hard to buy online when I'm on my smart phone"

Sandra loves to buy products online and spends many hours every week looking for new deals and new products.

This persona is motivated by career progression and maintaining her social life. This persona is 26-35, lives in the suburbs and works in the city. Sandra is married, has 1 child and is often kept busy with work and family life.

People like Sandra are comfortable with technology.

Sandra likes to network when she has spare time but lately her child has been keeping her busy.

How Acme eCommerce can help Sandra

Sandra has come to Acme eCommerce because Sandra's goal is find unique gifts for her friends that have weddings and birthdays coming up. Acme eCommerce could help Sandra with this goal by offering new and interesting products at great prices, but one of the reasons why Sandra has not yet engaged with Acme eCommerce is fear of finding a better deal elsewhere and not being able to find products quickly because of poor navigation.

Website visit goals for www.acme-retail.com

Learn how to make your website easier to use for 'The buyer / online shopper' persona.

'The buyer / online shopper' has recently been visiting websites in the Retail sector and has arrived at www.acme-retail.com. Sandra has found that most of the websites in the Retail sector have similar messaging and wants to know the main points of difference of Acme eCommerce.

Important
Website goals Barriers How we can help
find the price of a particular product she's seen advertised a menu structure that's not logical making the menu structure more intuitive

Technology

Comfort level with technology

Sandra is comfortable with technology.

Time

Spare time

On an average day, Sandra has a moderate amount of spare time.

Jargon

Jargon familiarity

Sandra is not familiar with the industry specific terms that are used in the Retail industry.

Social media usage for Sandra

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
Twitter: low usage
LinkedIn: medium usage

Devices that Sandra uses to access the Acme eCommerce website

Computer

Desktop / laptop

Sandra uses a computer to access the Acme eCommerce website at work.

Tablet

iPad

Sandra uses a tablet to access the Acme eCommerce website while watching TV.

Mobile

Smart phone

Sandra uses a mobile to access the Acme eCommerce website when traveling on public transport.

The buyer / online shopper
Stats for 'Sandra' insert_chart
  • Life-stage: mid-way through their career
  • Age: 26-35 years
  • Annual income: $51,000 - $70,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

Download this persona

Download this 'The buyer / online shopper' persona, and more, from just $19 AUD.

Create your own persona

Create your own version of the 'The buyer / online shopper' persona in minutes, without spending hours assembling your new persona.

Try our persona generator

or see more personas

Two professional woman in an office creating a new persona

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

Professionals in a meeting having a discussion
21 Nov 2017

How to brief a UX consultant to get the best results

Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.
Woman conducting user testing on laptop while another woman is taking notes
8 Dec 2017

How much does usability cost?

Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.
Happy professional woman with portable device
28 May 2018

8 steps to creating an effective website brief

The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.
A mood board for a future website design

How mood boards will save you time and money

You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.
Website professionals in a Sydney office
21 Nov 2017

8 advantages of implementing an enterprise CMS

Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.
Business man and woman viewing mobile phone
21 Nov 2017

Websites for the hotel sector

Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.
Mature business woman smiling with hands clasped
21 Nov 2017

Websites for the restaurant sector

The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.
Business woman at a meeting in Sydney
21 Nov 2017

How much does a website cost?

You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.
Smiling professional man at work using tablet device
21 Nov 2017

How to choose a Sydney web designer

Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.
Fashionable woman posing in floral dress carrying handbag
7 May 2018

eCommerce website design

You need to make sure that your online shop is designed for high conversion rates and sales.
AB testing for websites illustration
21 Nov 2017

How AB testing can improve your conversions

You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.
Two professionals strategising at a whiteboard
21 Nov 2017

5 step guide to migrating a website

The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.
Digital professional with tablet in Sydney
30 Apr 2018

7 practical steps for web content creation

Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.