Persona template for a Retail website, Sandra
Persona template for 'The buyer / online shopper' that will save you time and money. Learn how to make your Retail website easier to use for Sandra.
Meet 'The buyer / online shopper', Sandra
"I love finding new and exciting products online but some sites make it hard to buy online when I'm on my smart phone"
Sandra loves to buy products online and spends many hours every week looking for new deals and new products.
Sandra is motivated by career progression and maintaining her social life. Sandra is 26-35, lives in the suburbs and works in the city. Sandra is married, has 1 child and is often kept busy with work and family life.
Sandra is comfortable with technology.
Sandra likes to network when she has spare time but lately her child has been keeping her busy.
How Acme eCommerce can help Sandra
Website visit goals for www.acme-retail.com
Learn how to make your website easier to use for 'The buyer / online shopper' persona.
'The buyer / online shopper' has recently been visiting websites in the Retail sector and has arrived at www.acme-retail.com. Sandra has found that most of the websites in the Retail sector have similar messaging and wants to know the main points of difference of Acme eCommerce.Important
Stats for 'Sandra' insert_chart
- Life-stage: mid-way through their career
- Age: 26-35 years
- Annual income: $51,000 - $70,000
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 1
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native