Persona template for: The Prepared Professional
Save time and money by starting with this 'The Prepared Professional' persona example. Learn how to make your website services website easier to use for Sandra. By putting the user first (in this case Sandra), you will be creating an experience that meets Sandra's expectations, supports their goals and remedies any pain points. This persona example could be used for the website services industry.
Meet 'The Prepared Professional', named Sandra
"I want to talk to our organisation’s stakeholders about the people who make up our audience; who they are and what they need."
Sandra is a seasoned professional but is relatively new to presenting to internal stakeholders..
This persona is motivated by impressing her boss and her company's stakeholders, as well as getting budget approval for new campagins based on personas. This persona is 50-55, lives in the suburbs and works in the city. Sandra is married, has 3 children and is often kept busy with work and spending time with her family.
People like Sandra are not comfortable with technology.
She enjoys swimming and taking her dog to the park with her partner.
How Polished Procedures can help Sandra
Sandra has come to Polished Procedures because Sandra's goal is make personas quickly and at a relatively low cost. Polished Procedures could help Sandra with this goal by helping her build personas with our persona generator tool, but one of the reasons why Sandra has not yet engaged with Polished Procedures is she is not sure how effective the personas generated with our tool can be without solid research.
Website visit goals for www.polishedprocedures.com
Learn how to make your website easier to use for 'The Prepared Professional' persona.
'The Prepared Professional' has recently been visiting websites in the website services sector and has arrived at www.polishedprocedures.com. Sandra has found that most of the websites in the website services sector have similar messaging and wants to know the main points of difference of Polished Procedures.
ImportantWebsite goals | Barriers | How we can help |
---|---|---|
Create personas fast and for a low cost so she can show the stakeholders their potential/importance | Not sure how effective a fast and easy persona can be without research | Promote blog post about proto-personas that points out how they can be particularly useful when trying to get people to think about their audience |
Technology
Sandra is not comfortable with technology.
Time
On an average day, Sandra has a moderate amount of spare time.
Jargon
Sandra is fairly familiar with the industry specific terms that are used in the website services industry.
Devices that Sandra uses to access the Polished Procedures website
Computer
Sandra uses a computer to access the Polished Procedures website at work.
Tablet
Sandra uses a tablet to access the Polished Procedures website while at home.
Mobile
Sandra uses a mobile to access the Polished Procedures website when traveling on public transport.
Stats for 'Sandra' insert_chart
- Life-stage: established in their career
- Age: 50-55 years
- Annual income: $101,000 - $200,000
- Industry: sales
- Internet usage: a few times a day
- Social media usage: not active
Relationships group
- Marital status: married
- Children: 3
Education/skills school
- Education level: an Undergraduate degree
- Technical level: not comfortable
- English level: native
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Social media usage for Sandra
Of all the time spent on social media on an average day, the distribution of time is as follows: