Persona template for: The Small Business New Hire
Save time and money by starting with this 'The Small Business New Hire' persona example. Learn how to make your website services website easier to use for Emily. By putting the user first (in this case Emily), you will be creating an experience that meets Emily's expectations, supports their goals and remedies any pain points. This persona example could be used for the website services industry.
Meet 'The Small Business New Hire', named Emily
"I want to impress my boss and show that I can take on projects that I may be unfamiliar with."
Emily is excited to start her first job out of university but is nervous about the variety of demands her boss expects from her, as most are not in her area of expertise.
This persona is motivated by wanting to impress her boss and learning new skills. This persona is 22-25, lives in the suburbs and works in the suburbs. Emily is single, has no children and is often kept busy with updating her design blog with inspiration and taking care of her pets.
People like Emily are comfortable with technology.
She enjoys watching Netflix, visiting open houses for inspiration, and walking her dogs with her parents.
How Polished Procedures can help Emily
Emily has come to Polished Procedures because Emily's goal is to lower the bounce rate of the company's website. Polished Procedures could help Emily with this goal by highlighting how personas can increase engagements with her company’s website, but one of the reasons why Emily has not yet engaged with Polished Procedures is because she doesn’t know how a persona can be helpful to her and she doesn’t see examples of her industry in the free templates; unsure of how the persona generator tool works.
Website visit goals for www.polishedprocedures.com
Learn how to make your website easier to use for 'The Small Business New Hire' persona.
'The Small Business New Hire' has recently been visiting websites in the website services sector and has arrived at www.polishedprocedures.com. Emily has found that most of the websites in the website services sector have similar messaging and wants to know the main points of difference of Polished Procedures.Important
|How we can help
|Learn how to decrease bounce rate
|Unsure of how a persona can help decrease bounce rate and doesn't understand the tool; doesn’t see her industry in persona examples
|Promoting the blog post on the Polished Pixels website that explains how a persona can help improve engagements; insert a helpful tip on the templates page that explains how the tools built these personas/can apply to any industry
Emily is comfortable with technology.
On an average day, Emily has plenty of spare time.
Emily is not familiar with the industry specific terms that are used in the website services industry.
Devices that Emily uses to access the Polished Procedures website
Emily uses a computer to access the Polished Procedures website at work.
Emily uses a tablet to access the Polished Procedures website while at home.
Emily uses a mobile to access the Polished Procedures website while out during the weekend.
Stats for 'Emily' insert_chart
- Marital status: single
- Children: no
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native