Persona template for: The University Professor/Researcher of Immunology
Save time and money by starting with this 'The University Professor/Researcher of Immunology' persona example. Learn how to make your biotechnology website easier to use for Tatiana. By putting the user first (in this case Tatiana), you will be creating an experience that meets Tatiana's expectations, supports their goals and remedies any pain points. This persona example could be used for the biotechnology industry.
Meet 'The University Professor/Researcher of Immunology', named Tatiana
"I want to convince the University I’m working for to invest in a Mass Cytometry product that would help us research immunities for various cancers"
Tatiana is a very experienced immunology professor and researcher who loves her job, even if it keeps her very busy.
This persona is motivated by Tatiana is motivated by empowering her students and helping to fight cancer. This persona is 50-55, lives in the suburbs and works close to the city. Tatiana is married, has 2 children and is often kept busy with work and her hobbies.
People like Tatiana are super comfortable with technology.
She has always been interested in science and is excited about all of the technological developments that have happened in recent years and is looking forward to seeing how it can help the medical sphere..
How Fluidigm can help Tatiana
Tatiana has come to Fluidigm because Tatiana's goal is to get the university she works for to invest in Mass Cytometry products to help research immunities to fight cancer. Fluidigm could help Tatiana with this goal by providing business cases to send to the university, but one of the reasons why Tatiana has not yet engaged with Fluidigm is because the people in charge of approving the project won’t understand the jargon or what the products do.
Website visit goals for www.fluidigm.com
Learn how to make your website easier to use for 'The University Professor/Researcher of Immunology' persona.
'The University Professor/Researcher of Immunology' has recently been visiting websites in the biotechnology sector and has arrived at www.fluidigm.com. Tatiana has found that most of the websites in the biotechnology sector have similar messaging and wants to know the main points of difference of Fluidigm.Important
|How we can help
|get her university to invest in Mass Cytometry research products
|not being able to effectively communicate the importance of the technology to the people in charge
|Develop business cases and videos that are easy to understand for people who aren’t familiar with the jargon surrounding the industry
Tatiana is super comfortable with technology.
On an average day, Tatiana has very little spare time.
Tatiana is very familiar with the industry specific terms that are used in the biotechnology industry.
Devices that Tatiana uses to access the Fluidigm website
Tatiana uses a computer to access the Fluidigm website at work.
Tatiana uses a tablet to access the Fluidigm website while on her lunch break.
Tatiana uses a mobile to access the Fluidigm website at home.
Stats for 'Tatiana' insert_chart
- Marital status: married
- Children: 2
- Education level: a PhD
- Technical level: super comfortable
- English level: native