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Persona template for a financial services website, Gertrude

Persona template for 'The retiree thinking about aged care' that will save you time and money. Learn how to make your financial services website easier to use for Gertrude.

Meet 'The retiree thinking about aged care', Gertrude

"We’re all living a lot longer now – and it seems people’s bodies often outlive their minds – that’s pretty scary – on a lot of levels. I mean first you have to have enough to keep you going but also good aged care is expensive right?"

Gertrude is worried that she will not have enough money to last her through aged care.

Gertrude is motivated by staying healthy long enough to see her grandchild graduate uni. Gertrude is 67, and lives in a rural area . Gertrude is widowed, has 1 child and is often kept busy with playing bingo with her friends.

Gertrude is not comfortable with technology.

Enjoys writing letters to her grandchildren because it has a more personal touch then talking over a phone.

How Acme Financial Pty Ltd can help Gertrude

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Social media usage for Gertrude

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The retiree thinking about aged care' persona by creating a free account.
The retiree thinking about aged care
Stats for 'Gertrude' insert_chart
  • Life-stage: retired
  • Age: 67 years
  • Annual income: under $5,000
  • Internet usage: once a month
  • Social media usage: active
Relationships group
  • Marital status: widowed
  • Children: 1
Education/skills school
  • Education level: a Diploma
  • Technical level: not comfortable
  • English level: fluent

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