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Persona template for a financial services website, Angus

Persona template for 'The new business owner ' that will save you time and money. Learn how to make your financial services website easier to use for Angus.

Meet 'The new business owner ', Angus

"I took the leap and opened up my own busines. There is alot more involved than I first thought"

Angus's business is starting to pick up and he is hiring more employees. He wants to be sure he has all the books straight and the right accounts set up for them from the beginning.

Angus is motivated by growing his business. Angus is 46, lives close to the city and works close to the city. Angus is married, has no children and is often kept busy with working and researching how to run a business successfully.

Angus is very comfortable with technology.

He hopes that one day he will have grown his business to be self-sustaining so he can spend all his time traveling with his family.

How Acme Financial Pty Ltd can help Angus

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Social media usage for Angus

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The new business owner
Stats for 'Angus' insert_chart
  • Life-stage: mid-way through their career
  • Age: 46 years
  • Annual income: $200,000 - $500,000
  • Industry: small business owner
  • Internet usage: a few times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: no
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: very comfortable
  • English level: fluent

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