Persona template for: The new business owner
Persona template for 'The new business owner ' that will save you time and money. Learn how to make your financial services website easier to use for Angus.
Meet 'The new business owner ', Angus
"I took the leap and opened up my own busines. There is alot more involved than I first thought"
Angus's business is starting to pick up and he is hiring more employees. He wants to be sure he has all the books straight and the right accounts set up for them from the beginning.
This persona is motivated by growing his business. This persona is 46, lives close to the city and works close to the city. Angus is married, has no children and is often kept busy with working and researching how to run a business successfully.
People like Angus are very comfortable with technology.
He hopes that one day he will have grown his business to be self-sustaining so he can spend all his time traveling with his family.
How Acme Financial Pty Ltd can help Angus
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Website visit goals for www.acme-fin.com.au
Learn how to make your website easier to use for 'The new business owner ' persona.
'The new business owner ' has recently been visiting websites in the financial services sector and has arrived at www.acme-fin.com.au. Angus has found that most of the websites in the financial services sector have similar messaging and wants to know the main points of difference of Acme Financial Pty Ltd.
ImportantSee more important information about the 'The new business owner ' persona by buying a membership. See prices or buy now.
See more important information about the 'The new business owner ' persona by buying a membership. See prices or buy now.

Stats for 'Angus' insert_chart
- Life-stage: mid-way through their career
- Age: 46 years
- Annual income: $200,000 - $500,000
- Industry: small business owner
- Internet usage: a few times a day
- Social media usage: active
Relationships group
- Marital status: married
- Children: no
Education/skills school
- Education level: an Undergraduate degree
- Technical level: very comfortable
- English level: fluent
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Social media usage for Angus
Of all the time spent on social media on an average day, the distribution of time is as follows: